The definition of a gentleman has lent itself to several interpretations and thankfully, encompassed qualities that inherently encourage themselves to the best version of themselves. Now John Jacobs, the premium eyewear brand, is reframing the conventional idea of success. The brand has recently launched the Gentlemen’s Edit featuring acclaimed chef Ranveer Brar and actor and poet Arunoday Singh.
The campaign highlights the individual journeys of multi-faceted icons who are forging the path in their domains and reimagining conventional ideas. The modern classic silhouettes of the Gentlemen’s Edit reflect the discerning style and values of suave change makers who view fashion as an expression of their individuality.
Staking their claim on the term “Gentlemen”, this campaign is a catalyst in challenging norms and sparking conversations about the concept without implying a socio-political context. Pioneers in their fields, these ‘Gentlemen’ have taken a sophisticated approach – that is timeless , cultured and one that is suited and bespoke to their brand of success.
The collection is designed for a multifaceted customer, who is looking to strike the right balance between self-expression and substantial utility. The campaign will appeal to the discerning customer, one whose values align and whose approach is rather unconventional, a class apart.
Commenting on the launch of the campaign, Sumit Chawla, General Manager Marketing, John Jacobs said, “The spirit of Gentlemen’s Edit is rooted in our core principles, such as progression by virtue of innovation and exacting quality standards. The campaign aims at redefining the idea of success and commemorating the distinctive career trajectories of pioneering men. With an insider lens on trailblazers such as actor and poet Arunoday Singh and chef Ranveer Brar, this campaign dives deep into what it means to be a true visionary.”
Ranveer Brar, Indian Chef weighed in on the campaign, and said, “I am excited to be a part of John Jacob’s Gentleman’s Edit. Success can mean many different things for each person, and they have tried to uncover the nuances! I hope the campaign encourages the aspiring achievers to go beyond conventional norms and set their own terms of success.”
Arunoday Singh, Indian Actor said, “Being associated with John Jacobs for the Gentleman’s Edit campaign has been a great experience for me. Classic contemporary has always been my style, and this campaign deeply resonates with who I am.”
Explore the Gentlemen’s Edit here.