Kimirica: Redefining Self-Care with Passion & Purpose


“We believe in creating moments and experiences that enhance every aspect of your self-care regime and we have something for everyone.” — Mohit Jain

In the world of Indian beauty, we feel there has been a notable absence—a void waiting to be filled by a self-care brand focused on both total wellness and personalisation. Enter Kimirica—India’s leading thoughtful self-care brand offering Vegan Beauty and Wellness products. With a rhythm imbued with passion, purpose, and unwavering dedication, Kimirica has a mantra to create moments and experiences that enrich every aspect of your self-care routine.

Every Kimirica product seems to be more than just a collection of ingredients; it tells us a story that has been carefully and purposefully woven—it is a luxury lifestyle brand that goes beyond the obvious. From the moment you use a Kimirica product, you are immersed in an unrivalled self-care experience that has been meticulously designed to awaken your senses.

At the helm of this extraordinary journey are four visionaries—Mohit Jain, Rajat Jain, Kimi Jain, and Rica Jain—whose collective dream gave birth to a brand that aims to provide an experiential and thoughtful self-care journey through unique fragrances, premium vegan formulations, and creatively designed products, bringing moments of happiness into your daily life.

Global Recognition and Trust

Founded in 2013, it is loved and trusted by 4000+ luxury hotels and resorts, including Marriott, Sheraton, Hilton, Hyatt, and Pullman. Its presence is so strong that a Kimirica product is used somewhere in the world every two seconds. The brand stands out not only for its luxurious formulations but also for its dedication to creating experiences that are both creative and sustainable.

The brand’s most recent venture, “The Kimirica Story,” is a testament to its rise from humble beginnings to global prominence. They share their inspirations, challenges, and triumphs through captivating narratives, allowing audiences to enter the heart of their brand. From the best-selling Love Story Collection to the Royal Gulistan Collection, each product reflects Kimirica’s commitment to creating personalised experiences. Kimirica recently launched the Vivah Collection featuring India’s First ‘Fragrance of Weddings.’ The alluring fragrance and the intricate design embody the heart and soul of Indian weddings.

Hands-On Commitment to Quality and Sustainability

“Every Kimirica product passes through over 20 quality checks and touchpoints. This way, we know that once a Kimirica product is on the market, it truly is the safest thing for your skin”— Rajat Jain.

What truly distinguishes Kimirica is its hands-on approach to innovation and production. Unlike many other brands, they are involved in every stage of the process, from formulation to production, ensuring quality and integrity at every touchpoint. Their commitment to being vegan, cruelty-free, and environmentally sustainable is more than just a choice; it represents a promise for a better future.

The Golden Space

“There is a golden space where modern science meets Ayurveda. Kimirica thrives in this golden space”— Rica Jain

This brand is rooted in its rich heritage, drawing inspiration from Ayurveda and holistic healing while infusing tradition with innovation. Their global approach has transformed the concept of luxury toiletries and set new industry standards and it draws inspiration from Ayurveda and holistic healing, seamlessly blending tradition and innovation to set new global standards for luxury toiletries. And the journey does not end here.

Expanding Horizons and Commitment to Ethical Luxury

“A truly premium product is a holistic experience. It does not sacrifice luxury for wellness or sustainability for luxury. We want it all — Luxury, Wellness, Ethics, Sustainability. We want to redefine consumer expectations of premium”— Kimi Jain

Kimirica continues to redefine luxury self-care with the recent launch of India’s first fairtrade lip scrub, as well as the upcoming vegan perfume and men’s collection. As the brand expands, the founders remain committed to their mission of creating experiences that combine luxury, wellness, ethics, and sustainability. Their journey exemplifies the power of passion and purpose, reminding us that true luxury is more than just extravagance; it’s about intention and integrity. Experience the essence of luxury with a brand that believes in doing good in the world—one indulgent moment at a time.

- Intern, Elle India

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