In a world where cosmetics have created an open space for self-expression, makeup liberates us. The looks you can create with a whole array of products are limitless. Beauty brands are constantly innovating their product ranges and formulations to keep beauty enthusiasts satiated, but one question remains: Can you always wear makeup? There have been many conversations about the safety of wearing makeup for long hours and experts agree that with proper post-care, good quality makeup doesn’t damage the skin. But looking for the right formulations can be exhausting, and a compromise between cosmetics and skincare can be taxing.
Fortunately, modern trends have directed makeup brands to improve their formulations and include skincare-enhancing ingredients in them. Leading the homegrown scene is Kiro Cosmetics and here’s how they’re on a mission to keep your skin comfy under makeup.
Kiro Beauty – The Mission
With the goodness of skincare in makeup, Kiro hopes to solve the skin safety dilemma with a line of colour cosmetics that looks stunning and gentle on the skin at the same time. Their lush and plush eye, face and lip makeup are crafted to perfection, keeping in mind the health of the skin. Also, the range is 100 per cent vegan, animal cruelty-free, PETA-certified, and paraben-free.
The assortment of cosmetics provided by Kiro is high on impact, long-lasting and anything but ordinary. With a brand ethos of clean ingredients, high performance, and inclusivity, Kiro has been slowly but steadily winning the favour of makeup lovers. While clean and vegan makeup brands are often appreciated for their quality, they tend to disappoint consumers by compromising product efficacy. But the brand’s motto of ‘Indulgent. Effective. Mindful’ takes that into account and makes sure that you get proper pigment payoff even with such a gentle formulation.
Kiro Cosmetics’ product line prides itself on being suitable for daily use without the dread of skin damage. The lightweight formulas are suited to consumers’ constant exposure to unique Indian weather conditions. They are crafted with natural oils like jojoba, avocado, rosehip, apricot, marula and argan, vitamins C and E and shea butter — that care for your skin.
Kiro Heroes To Look Out For
Wondering where to start your Kiro journey? Here’s what to add to your first haul –
1. Flattering Nude Lippies
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The brand has cracked the code on nude lipsticks for every Indian skin tone. Nutmeg Nude is flattering on every Indian skin tone and is already a fan favourite. The shades range from pinks and peaches to browns and mauves. Not limiting themselves to nude lipstick of just one formulation, Kiro offers three in matte, crème matte and liquid lacquer textures.
2. Long-Wear Brightening Eyeshadow Stick
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Cannot hack an eyeshadow brush no matter how hard you try? Kiro offers respite to those who are overwhelmed using eyeshadow brushes! Super easy to use, with just a swipe the eyeshadow stick across your lids and dab using your fingers to get the look with minimal effort. Without any external applicators, you can achieve the look you desire.
3. Waterproof Soft Matte Eyeliner Pen
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Trying new eyeliner trends can feel scary but with the right tools, you can avoid a ‘fail’ moment. Kiro’s eyeliner pen comes with precise tips which allow you to create both minimal and graphic liner looks. The pigment is deep, black and matte, with the perk of being transfer-proof on the eyelids, even the oiliest ones!
4. Botanico Super Shield Mascara
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Kiro Cosmetics’ Botanico Super Shield Mascara is made with 99% naturally-derived ingredients to keep the sensitive eye area irritation-free. It not only adds length and volume to the lash but also strengthens them. This safe formulation gives a waterproof, non-clumpy and non-flaky finish.
5. Botanico Timeless Mate Compact
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The Botanico Timeless Mate Compact can rescue shiny foreheads and how! This compact is perfect for on-the-go touch-ups. Made with 100% naturally derived ingredients, the compact gives an air-brush finish to the skin. You can use it to set your makeup or as a base for your makeup.
Skincare is a journey, not a milestone and it starts with you indulging mindfully. With Kiro, you rest assured of the best indulgence for skin care.
Get ready for a weekend filled with all things beauty and wellness at DLF Promenade presents ELLE Beauty Weekender 2022. From fun masterclasses to insightful conversations, save the date to celebrate two days of beauty, makeup, skincare, wellness, homegrown and international brands, and much more.
