This Diwali, embrace the magic of the festival with ‘Raat ki Rani,’ a stunning collection by Lajwanti that promises to light up the season with its radiant charm. This collection captures the grandeur of pre-partition British India, celebrating both grace and luxury in a way that bridges cultures and eras. Known for redefining fashion codes across the subcontinent, Lajwanti has firmly established itself as a brand to watch, and now, with Raat ki Rani, it’s clear why we at ELLE India couldn’t resist spotlighting this collection.
‘Raat ki Rani’ brings forth an array of breathtaking pieces, all dressed in luminous white hues. The collection shines with exquisite craftsmanship that melds India’s rich cultural heritage with the elegance of Pakistan. Each piece, crafted from luxurious materials like ivory and alabaster, narrates a unique story that transcends borders and time. It reflects a shared past and the limitless potential that can emerge from a single source of inspiration. This collection is not just about festive wear; it’s about celebrating the spirit of Diwali and the enduring connections between two nations that share a common history.
Lajwanti’s ‘Raat ki Rani’ redefines festive elegance with a mix of traditional and contemporary flair, offering pieces perfect for Diwali celebrations. Whether it’s a family gathering or a festive soirée, this collection is designed to make a statement, embracing the light, joy, and unity that Diwali represents.
If you’re in Pakistan and wish to experience Lajwanti’s world of Luxury first hand, head over to their store at the heart of Lahore and simultaneously if you’re in Dubai, visit their international outlet located at Villa 272-3, Al Wasl Road, Jumeirah 1, on Collage Fashion’s mezzanine floor. This exquisite store showcases some of the finest South Asian handcrafted luxury garments, including bridal wear, luxury formals, and pret collections. Here, you can explore a range of fusion ensembles that blend tradition with a contemporary twist, making it the perfect destination for anyone seeking timeless elegance with a modern edge.
Lajwanti: A Legacy of Innovation and Elegance
For over three decades, Lajwanti has been at the forefront of Pakistani fashion, carving a unique niche in the industry. Founded in 1995, Lajwanti started with just three artisans, a humble beginning in an industry still taking shape. Today, it has grown into a renowned name in the global fashion scene, presenting its creations at trunk shows and pop-ups from London to Dubai and Paris to Delhi.
The creative force behind Lajwanti is its dynamic duo: Ana Ali, the CEO, and her daughter, Dania Syed, the Creative Director. Together, they blend tradition with modernity, infusing the brand with innovation while staying true to its roots. Since Dania joined the team in 2019, Lajwanti has continued to evolve, responding to the ever-changing landscape of fashion with a spirit of curiosity and creativity.
Lajwanti is currently experiencing a thrilling phase in its journey. Recently, it achieved official registration in the United States, marking a significant milestone in its global expansion.
Celebrate Diwali with ‘Raat ki Rani’
This Diwali, step into the world of Lajwanti and explore ‘Raat ki Rani’ — a collection that celebrates the splendour of the festival with elegance and style. With its blend of tradition and modern design, each piece is crafted to make you feel special and stand out in every gathering. So, get ready to light up your Diwali with Lajwanti’s ‘Raat ki Rani.’
