Gucci’s Horsebit fine jewellery collection is back, celebrating two decades of elegance and personal style. This relaunch is a tribute to the Horsebit motif’s equestrian-inspired charm, infusing its spirit into stunning necklaces, bracelets, earrings, and rings that resonate with anyone who appreciates classic beauty and a touch of adventure.
The campaign, shot by the talented duo Deo Suveera and Pamela Dimitrov, weaves a narrative that feels both personal and universal. It highlights the seamless connection between Gucci and the equestrian lifestyle, featuring a diverse cast of unique personalities like Agel Akol, Ana Rossolovich, Chloe Oh, and Achille Genet. Each piece tells a story of beauty and tradition, brought to life in a way that speaks to our individual sense of style.
Crafted in yellow and rose gold, with shimmering diamonds, the collection offers something for everyone. The yellow gold pieces include bold necklaces with Horsebit pendants or lariat styles, elegant bracelets, and a striking cuff, along with a stunning ring and chic earrings. For those who love a bit of sparkle, the rose gold and diamond pieces exude grace, with delicate chains and refined details that evoke the essence of elegance. Petite studs and elongated pendant earrings offer versatile options for any occasion.
The Horsebit design, first conceptualised in the 1940s, reflects Gucci’s deep connection to the equestrian world. This emblem became a hallmark of elegance in the 1950s, adorning everything from handbags to the iconic Horsebit loafer. Its journey through the decades, from bracelets to watches, and finally, to its own fine jewellery line in 2004, mirrors our own evolving styles and stories. As the Horsebit fine jewellery collection celebrates its 20th anniversary, it reemerges with renewed vibrancy, inviting us all to embrace its elegance and make it a part of our personal story.
Read the full story on ELLE India’s new issue, or download your digital copy via Magzter.
