Brace yourself, it’s January and diet culture is about to run rife. Before you know it, your FYP will be flooded with quick fixes, fad diets and hacks to shrink your body in order to make 2025 ‘your best year yet’. I’m tempted to grab a dumbphone over the summer and tap out altogether.
How Your Algo Can Save You This January
Diet culture doesn’t care about your well-being, it’s built on insecurity, constantly selling us the idea that we’re not good enough. And January? It’s the golden hour for these messages, with brands and unqualified profiles serving us disordered eating in fancy dress on a silver platter like it’s the answer to all life’s problems.
Every time I see another fad diet go viral it’s like a roller coaster of emotions, a return trip from anger to heartbreak, and back again. It hits home when you think about the ‘real’ people behind the views, comments and likes, the thousands if not millions falling for these trends. Hungry for hacks to ‘fix their bodies’ as if they’re broken. When there’s nothing wrong with them in the first place.
I know how easily these trends can hook you in. But I also know the damage they can cause to your mental and physical health. And spoiler alert, you’ll never find happiness when searching for a number on the scales.
I honestly thought (perhaps this was wishful thinking) that as a society we had come a long way compared to the 90s and naughties when heroin-chic was praised as the idealistic body type. And yes, we have evolved. As consumers, we’ve become smarter, and savvier, but diet culture will always be five steps ahead. The latest wellness trends aren’t as ‘healthy’ as we’re made to believe.
Spotting Diet Culture Red Flags
Before trialling the latest fad diet or ‘wellness’ trend you see online, ask yourself these questions to identify the warning signs of diet culture:
Cleansing Your Algorithm
Cleansing your algorithm starts with curating what you consume. On Instagram, take control by muting or unfollowing accounts that don’t serve your mental well-being. On TikTok, tap the little broken heart icon to train your feed, and if you spot harmful content, hit “Report” to promote disordered eating or unhealthy body image. This small act not only helps to protect you but others too.
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