If you’ve been clued in, you will know that sustainability is going to be the biggest beauty trend of 2023. From packaging to ingredients, sustainability is a key touch point for consumers, making it an important conversations to chime in on. This means that brands have to really look into their ethos, consumers are no longer okay with just lip service. Completely leaned into this philosophy is Light Up Beauty, a superfood-activated, smart skincare brand making a case for sustainability in the Indian market. Light Up was founded by Meenakshi Ganesh, who previously oversaw the beauty category for Zalora, one of South East Asia’s largest online shopping platforms across Singapore, Hong Kong, the Philippines, Malaysia, and Taiwan.
They are an ingredient-first company. Their commitment to skincare involves careful research and multiple rounds of formulation: the “gold standard” of Vitamin C, i.e., THD ascorbate. In what is a pioneering move, they are the only Indian brand working with THD ascorbate. They have infused their Prism Vitamin C Glow Cream and Blaze Vitamin C Glow Serum with this novel ingredient and have immediately found a cult following.
Before we get into the details, it would only make sense to know everything about THD Ascorbate. This is the only form of Vitamin C that is oil-soluble and works 3X faster than traditional Vitamin C to penetrate the deepest layer of skin, resulting in a visible brightening effect. It also boosts collagen by up to 50%. That’s an anti-ageing booster like no other.
Their Blaze Vitamin C Glow Serum is formulated with a 12-Power Nutri Complex, which contains 12 types of anti-oxidants, superfoods, hydrators, and age-reversors. Now that sounds like something I would put my trust in.
We’re particularly drawn to Light Up Beauty’s BEAM Glacial Glow Mud which is activated with a 3 million-year-old New Zealand Glacial Clay that is rich in iron, calcium, and silica and hydrates skin while detoxifying and nourishing the complexion. It also contains their proprietary R.U.M. (Rice, Urad, and Masoor) complex, which tightens pores, clarifies, and brightens the skin in one go. Sounds like quite the powerhouse.
The FLASH Brightening Face and Body Powder Cleanse (Ubtan) is formulated to deliver a 3-Minute Facial, without the judgemental comments of the parlour aunty. It is made in small batches to retain freshness, is 100% natural and fragrance-free, and is an exotic blend of crushed rose, hibiscus and marigold combined with Vitamin C, Gotukola, rosemary, and goat’s milk.
Light Up Beauty should be at the top of your list of brands to turn to if you’re looking for effective, safe products that love the environment.
The Light Up Beauty range can be shopped at www.lightupbeauty.com and is available on Nykaa, Amazon, Flipkart, Sublime Life, Vanity Wagon and JioMart.
To know more, please follow @lightup_beauty on Instagram.
