Did you know one of the common reasons why your hair is more on the towel, combs, floors, and everywhere else but your head is because of metal? And not just that, the frequent bad hair days and the unreasonably lifeless and dull hair (even when you washed it that very day) are most likely because of metal in your hair. Yes, you read that right, there is metal in your hair!
Wondering how it got there? Turns out it is the water we’re showering or washing our hair with. The level of the metal varies depending on where you live, water quality, and your hair porosity, but even the cleanest water will have metal particles, as a result of water eroding the metal piping or supply structures at your home, gym, or salon. So with every shower or swim, we’re adding more metal to our delicate hair fibers. Although it’s not life-threatening, it can severely affect the health of your hair. And if you like to color your hair, the stakes are even higher. The metal reaction with hair oxidants during your hair coloring procedure is not what you’d like to see, trust us on this one.
As always, we do know how you can take care of this situation. L’Oréal Professionnel has introduced their Metal DX hair care range, which is hands down, one of their most innovative and ground-breaking scientific discoveries to date.
A new innovation in hair care…
The world wasn’t even aware of the brunt our hair took because of the metal, who would’ve thought right? But as pioneers in the industry L’Oréal Professionnel Paris stepped up and introduced a game-changing solution to combat this issue. After 7 years of research, with 102+ instrumental tests and 1000+ tests on real clients, L’Oréal Professionnel’s Metal DX range comes with a fool-proof solution to put an end to this problem of hair breakage & unpredictable color results. The line is formulated with Glicoamine, which is a molecule small enough to penetrate the hair follicle to neutralize metals inside. These molecules gently attract built-up metals inside the hair fiber and effortlessly cleanse each strand leaving you with soft, silky locks with 87% less breakage and the best coloring results.
*Instrumental test: Metal DX Pre-Treatment + Technical Procedure + Shampoo + Mask
About the treatment…
The right care will make all the difference to your hair health, whether it is at the salon or at your home. And If you’re planning to color your hair anytime soon, make sure you ask your hair stylist for the new L’Oréal Professionnel Metal DX treatment and follow a good after-care routine at home.
This innovative in-salon treatment is ideal for color-treated hair. The pre-treatment neutralises metals in the fiber right before your color service. The formula penetrates inside the hair and the color result is homogeneous, lasts longer and hair feels stronger and shinier
At the salon, the professionals will follow the 3-step protocol for this treatment which are:
- The Pre-Treatment formula to neutralize the metal in your hair before your color service.
- The Anti-Metal and gentle Sulfate-free Shampoo that cleanses your hair. It protects the hair fiber from any residual metal deposits.
- The Anti-Deposit Protector Mask, which will prevent the new particles from returning and nourish your hair to good health.
This simple procedure is strong enough to restore your hair health from the inevitable metal-attack, however, to ensure that it stays metal free it is equally important to continue the care at home. The At-home maintenance is super simple all you need to do is.
- Use the Metal DX Sulfate-free Shampoo which is gentle enough for regular use to effectively cleanse your hair from the metal.
- Follow that up with the Anti-Deposit Protector Mask which is a lightweight cream that deeply nourishes your hair and will ward off any new metal particles.
Remember how amazing your hair smells after a good hair pampering session at the salon? That’s how it feels after using the Metal DX Shampoo and Mask at home. It has a delicate citrusy scent combined with a memorable musky wood base note. Your hair will smell and feel divine!
While we can’t avoid showering, we can of course avoid the metal from water damaging our beloved hair. This protective hair care range is just what your hair needed to fight an avoidable problem that we all commonly face. Now you can treat your hair right with L’Oréal Professionnel’s new Metal DX haircare range, which is now available at select salons and on Nykaa. Give this a shot and your hair will thank you for it