J-Beauty, The Minimalistic And Modern Ritual Is Here To Stay


Beauty junkie or not, everyone is familiar with the term K-beauty. That’s the impact Koreans have made in the skincare industry across the globe. From hydrating sheet masks to sleeping packs and treatment ampoules—there’s something for everyone. But if you’re looking for a simpler beauty ritual, it’s time to look into J-beauty. Coming from the land of state-of-the-art technology and cherry blossoms, Japanese beauty is the next big beauty movement to watch out for!

Minimal And Modern

Unlike K-beauty which is all about extensive rituals and 10-step regimens, J-beauty focuses on a minimalistic skin care routine. It aims at providing results with fewer products which use formulas and ingredients backed by science. While layering products after products can be fun, doing it every single day can be exhaustive. If you’d like to jump onto the J-beauty bandwagon, here’s what you can buy:

Double Cleanse With DHC


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Double cleansing ensures every speck of makeup and dirt comes off in a gentle manner. We recommend using the iconic DHC Deep Cleansing Oil by massaging it onto dry skin. Wipe off the residue with a clean towel or wash it water. Follow with the Face Wash Powder by sprinkling a little on damp palms and rubbing it together to emulsify the product. Apply it on the face in circular motion and rinse off. 

Plump Up With SK-II Facial Treatment Essence

This is another cult-favourite that will leave skin feeling brighter and hydrated. It’s perfect for oily-combination skin as it helps regulate excess grease. Just dab some on your face and neck after cleansing, and let this minerals and vitamins-rich elixir do its job.

Moisturise With MUJI


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Made with natural mineral water from Kamaishi in Japan, and packed with extracts from apricot, grapefruit and purslane. This Moisturising Milk is super lightweight and hydrates skin without feeling sticky. It also contains vitamin C to combat the appearance of blemishes.

Undereye Care With Shiseido


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We often ignore the delicate skin around the eyes, which is why it’s important to include an eye cream to ensure your that area is well moisturised. Dryness makes wrinkles and fine lines prominent. The Shiseido Benefiance Wrinkle Smoothing Eye Cream is packed with goodness of green, brown and red algae, and peptides that aids in delaying the appearance of crow’s feet.

Protect With Bioré UV Aqua Rich Watery Gel Sunscreen


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To benefit from all the ingredients used in the previous steps, it’s important to finish it with a layer of sunscreen. The Bioré UV Aqua Rich Watery Gel Sunscreen is ultra-light and shields skin from UVA and UVB rays. It’s Micro Defense Formula provides even coverage, ensuring every single pore is protected.

Images: Instagram, Pexels

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