The pandemic has led to a widespread closure of brick-and-mortar beauty stores, which used to be the preferred method of shopping for beauty products. On the other hand, online sales of beauty brands have more than doubled. As consumers increasingly embrace the convenience of online shopping, the DTC beauty industry is becoming competitive. In this competitive climate, India’s fastest-growing direct-to-consumer beauty brand MyGlamm is leading the way in skincare beauty. How you may ask?
The brand democratises beauty to a whole new level by empowering women to create their own glamour in their style. It does this by understanding beauty needs and working with the finest global labs to create extensive textures and colours with high efficacy made with ingredients that are toxin-free and cruelty-free.
Are Upcoming Brands D-T-C?
The emergence of DTC brands has been influenced by the rise of social media. Digitally-native beauty brands are disrupting the market with customer-oriented digital marketing strategies. MyGlamm embraces this philosophy of engaging with its consumers and eventually creating products with them based on their inputs. With a combination of technology, content and social media, the young brand allows consumers to discover not only its products but also create a rich, personalised and tutorial-fuelled post-purchase experience through its application.
#TellMyGlammWhatYouWant was used to differentiate among the products on basis of the type of ingredients used, packaging and directions to use the products. It’s a do-it-all experience and you get what you want.
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The brand focuses on bringing products that cater to your every need while nourishing
your skin with premium ingredients. It’s curated for Indian consumers and the campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm can be your ideal glam partner.
Here’s the list of our favourite offerings from the brand
1. MyGlamm Treat Love Care Foundation
The MyGlamm Treat Love Care Foundation is a range of liquid foundations with ingredients that protect and nourish the skin while treating different skin concerns. You may think how is that possible? It’s packed with phytoceramides and yeast extracts, that work to repair the epidermal structure of the skin. Also, with natural ingredients like clementine water, it contains powerful brightening properties that bring a glow to your face. So, you can go ahead and flaunt flawless skin from the inside out!
2. MyGlamm Superfoods Kajal
Following the nutritious route, the MyGlamm Superfoods Kajal is powered by the goodness of avocado oil, which delivers long-lasting shade in a single stroke while soothing and protecting your eyes as well. The kajal contains sunflower seed oil, vitamin E and goji berry extract as well, which have antioxidant properties. With up to 12 hours of waterproof, tear-proof wear, it’s the BFF that will get you through it all. It’s available in three blendable yet smudge-proof shades with the power of some of nature’s best superfoods, with absolutely no nasties!
With over 800 SKUs across makeup, skincare and personal care, MyGlamm has created products that are paraben-free and 100% cruelty-free. By embracing clean beauty and skin-friendly ingredients, the brand shows how its the perfect glam beauty partner for you.
