Myntra’s ‘Runway Icons’ Goes Live With Their Trend-Setting Premium Ethnic Wear Collection

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No matter what time of the year it is, ethnic wear is always in season. But great designer outfits are often hard to come by. So, for our fashion-forward patrons who like to keep up with the in-trend looks and wear gorgeous ethnic ensembles, Myntra’s ‘Runway Icons is your go-to-destination. This brand-new digital store on the Myntra app houses the latest, trendy and some of the premium collections from homegrown brands and select labels like House of Pataudi, Koskii, Suta, Aachho, Odette, Bunaai, Ambraee, and Truebrowns to name a few. 

With over 15,000 styles from around 100 renowned brands to choose from, there is something for everyone who loves ethnic fashion. From summer day wear, work wear, to festive and party wear, ‘Runway Icons’ is your oyster.  Loving it already, right?

We’ve listed some of our favourite picks below. Scroll through the Myntra app and fill your carts with the most unique and trendy ethnic outfits. Shop before they are gone!

1. Shades of Spring – Kurta Set

This stunning set of orange angrakha with glimmering gold details is sure to make a vibrant statement in any festive affair. Your Instagram feed will definitely thank you for this one.

2. Go Traditional with a Classic Kanjeevaram Saree:

A sight of pure elegance in all 9 yards, this Purple & Gold Kanjeevaram saree is a dreamy addition to your ethnic wardrobe. If you ever wanted to ace the regal look, this one will do it for you.

3. Floral Ready to Wear Saree

Who doesn’t love a fuss-free saree? This yellow & green ready-to-wear with lovely V cut with golden strings for a waistband and frilled hem with pallu adds to the sunny charm of this bright and fun look.

4. Chic Bridesmaid Lehenga:

For the bridesmaid who wants to go for something traditional, yet trendy, this is the look. This beautiful combination of bright colours with intricate embroidery work is guaranteed to make this one a head-turner! 

5. Modish Sunday Brunch Co-ords: 

A wardrobe must-have! This chic white and orange co-ord set is a must-have for the ladies who love to go with the breezy ethnic vibe on a brunch date or casual sundowners. 

6. Dazzling Cocktail Wear- Sequins Kurta Set: 

The understated embroidery with a subtle touch of gold weaves perfectly with the dramatic pleats on this alluring maroon sequinned kurta. This graceful ensemble will definitely be demanding attention in the best way.

7. Trendy & Casual Ethnic Dresses:

Maxi dresses are a sure-shot way to achieve the casual goddess look. Hence proved, by this delightful pink & white dress with ethnic motifs and a flirty slit. We are sure that these dresses will be right up your alley!

8. Beautiful Bandhani Kurta for Daywear: 

Let’s face it, Bandhani’s, are never going out of style. There is no chance of going wrong with this lush green Bandhani kurta with stylish gota patti work. A perfect ethnic look in our humble opinion.

9. Gorgeous Party Lehenga

This electric purple satin lehenga can elevate your look at any ethnic party. The hand painted design adds to its elegant flair, and the solid patterned blouse lends that effortlessly luxe glam to the whole picture.

10. Smart Casuals- Workwear Saree:

A perfect sight of simplicity and grace, this black and grey cotton saree with artisanal embroidery is what you want to invest in to make a suave fashion statement, be it professional or a social outing.

For all shopaholics looking to upgrade your ethnic wear wardrobe, Runway Icons on the Myntra app is the store you need to hit. Check out the best deals on what these labels have to offer. Happy shopping!

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