In 2024, Onitsuka Tiger commemorates its 75th anniversary, celebrating its journey from its inception in 1949 by Kihachiro Onitsuka to becoming a global fashion icon. Marking this milestone, the brand is hosting immersive events in Paris and Tokyo, offering a unique glimpse into its rich history and future aspirations.
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Hôtel Onitsuka Tiger: An Immersive Experience In Paris
From July 22 to August 17, 2024, Onitsuka Tiger will transform a historic building on the Champs-Élysées into Hôtel Onitsuka Tiger. This exclusive venue, typically off-limits to the public, will feature a variety of experimental entertainments, including culinary experiences, fashion showcases, and artistic performances.
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Visitors can enjoy the YELLOW TIGER CAFÉ, curated by Michelin-star chef Yoji Tokuyoshi, and witness performances by Grammy Award-winning pianist Yuja Wang and multi-genre artist Maïa Barouh. Emerging artist Yutaro Inagaki will also present his live art, adding a contemporary touch to the event.
In addition to these experiences, the event will include an exhibition of archival shoes, a special photo exhibition, and installations inspired by the thoughts of the brand’s founder. The venue will be adorned in Onitsuka Tiger’s iconic Tiger Yellow, creating a vibrant and immersive atmosphere.
Tokyo Event: A Celebration of Legacy and Innovation
From August 9 to 25, 2024, the Onitsuka Tiger 75th Anniversary Event in TOKYO will take place in Shibuya. This event will feature a photo exhibition of 75 pairs of archival shoes, showcasing the evolution and milestones of the brand. Attendees can explore a world premiere of art pieces inspired by Onitsuka Tiger and a short movie tour of the brand’s stores worldwide, created using cutting-edge XR technology.
The Tokyo event will also unveil five-anniversary items, presenting modern reinterpretations of classic Onitsuka Tiger models. Visitors will get the first look at these redesigned pieces, which symbolise the brand’s continuous evolution and commitment to innovation.
Looking Ahead
As Onitsuka Tiger celebrates its 75th anniversary, it remains dedicated to its founding vision of inspiring youth and fostering creativity. These events in Paris and Tokyo not only honour the brand’s heritage but also look forward to its centennial milestone, promising a future filled with innovation and cultural exchange.
For more information and to book your spot at these exclusive events, visit the official Onitsuka Tiger website or follow their social media channels.
Event Details:
Paris: Hôtel Onitsuka Tiger
- Dates: July 22 – August 17, 2024 (Closed on August 3)
- Hours: 11:00 AM – 3:00 PM
- Location: 25 Avenue des Champs-Élysées, 75008 Paris, France
- Admission: Free, advance booking required
- Reservations: Available from July 17, 2024 on this link: 75th Anniversary | Onitsuka Tiger India
Tokyo: Onitsuka Tiger 75th Anniversary Event
- Dates: August 9 – August 25, 2024
- Hours: 11:00 AM – 7:00 PM (last admission: 6:30 PM)
- Location: 6-14-2 Jingumae, Shibuya-ku, Tokyo, Japan
- Admission: Free, priority given to advance reservations
- Reservations: Available on this link: 75th Anniversary | Onitsuka Tiger India
