The original ‘It Girl’, the 90s heiress whose trends are now iconic, the one who made us fall in love with chainmail dresses, and the former star of ‘The Simple Life’, Paris Hilton was in India to launch her fragrance Ruby Rush EDP. Her charisma is unmatched, and the vibe is infectiously positive, and we went with a lot of preconceived notions that were immediately dashed.
It was Kylie Jenner’s 21st birthday when I finally understood the exuberance of Paris Hilton’s personality. For her 21st, Kylie decided to wear chainmail dress much like the one Paris wore for her 21st birthday. And from there on, many celebrities took it as the theme of their birthday parties. That’s the impact we are talking about and needless to say, the 90s kid me was awestruck, and that’s rare. I wouldn’t have missed the chance of meeting the icon and discussing our mutual love for everything beauty and fragrances. During her recent trip to India, we caught up with the star to know more about her love for fragrances, her beauty routine, and a product that’s a must in her skincare regime.
Sliving with Paris Hilton
ELLE: Paris Hilton’s choices – personal or professional – have always been bold. How did you follow the same with your fragrance?
Paris Hilton: Ruby Rush is a stunning red colour; the packaging reﬂects the striking, sensual, and bold personality of the woman who wears it, like me. RUBY RUSH is a vibrant addition to my Rush Collection that radiates a sleek silhouette, and bold and rich attitude.
ELLE: How and why did you decide on the colour ruby red and rose gold for the bottle?
PH: I love red; it radiates energy and makes me feel sexy. In addition, red is the colour of the root chakra that allows us to be grounded and connected to universal energies, which is totally hot.
ELLE: While developing the fragrance, what was the most exciting part of the process?
PH: I am a creative and curious person. I love the whole process of coming up with the concept for fragrances, meeting the perfumers and working closely with my team. The key-notes of Ruby Rush are mouthwatering juicy cherry faceted with a refreshing hibiscus nectar, both wrapped in a sweet and delectable whipped cream. Dewy raspberry blossoms, a bold red dahlia and a fresh waterlily evolve the fragrance with feminine allure and intensity. The fragrance dries down with sensual sandalwood, rich vanilla bean and musks that bring a cashmere-like warmth, giving it an unmistakably lasting impression.
ELLE: If we ask you what happiness, success, and your overall journey smells like, what will it be?
PH: I am proud to be a part of pop culture history. For me, happiness and success for my overall journey smell like my 29 th fragrance, Love Rush. I feel like I’m in the best place right now; it reﬂects the new chapter of my life – getting married, and starting a family, and I’m so excited!
ELLE: What inspired your move into the beauty industry?
PH: The fragrance is my ﬁrst ever brand partnership and I always loved perfume since I was a little girl.
ELLE: Why do you think it makes for an essential step in a beauty routine to wear a fragrance?
PH: A fragrance is an invisible wardrobe and deﬁnes your personality. My tip is to choose a scent that makes you feel happy, sexy, empowered, and conﬁdent.
ELLE: A step in your beauty routine that you absolutely love and one that you rarely follow?
PH: I’m obsessed with skincare and always make sure to cleanse and put on a facemask. I love using my LED light mask.
ELLE: Finally, how does it feel to launch in India?
PH: I’m so proud to be launching in India. It is such a beautiful country and I have visited it seven times. It’s now so exciting to be sharing my fragrances with the people of India