Forever New Announces Pooja Hegde As Brand Face And ELLE Got Her To Pick Her Favourite Pieces

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For most of us, Forever New is the store to go to when you’re looking for classic styles and versatile pieces. We’ve all bookmarked a pieces from their collections for an occasion. Now, as the Australian brand expands its footprint in India and cements its position in the luxury pret brand space, they have signed on a fabulous new face for the launch fo the new launch for the A/W’22 campaign. Actor Pooja Hegde, known for her sartorial choices and her dignified elegance, is the new ambassador for Forever New in the country.

The Forever New portfolio is extensive featuring classic knitwear, tops, flattering evening dresses, workwear separates and quality coats. The brand has something to suit every style and every body type, incorporating inclusivity for all. ELLE caught up with Pooja Hegde to chat about her collaboration with Forever New, her personal style and more.

1. What’s your personal style like and what are the synergies between you and Forever New?

I think my personal style is very similar to the design aesthetic of Forever New, making this association a perfect match. I always gravitate towards something that’s classic because I always feel that is something that stays forever, and I feel that Forever New is exactly the same in terms of their clothing line is very trendy and at the same time classic.

2. What are your favourite styles from the collection and why?

It’s very hard to pick a favourite as the brand truly exudes my style. I love their vintage florals and my current favourite is the dark floral mini dress that I recently wore for the campaign shoot. With the festivities coming in, I have been in awe of the shimmer gowns which fit like a glove and looks really rich, there was also a bling sequin dress which was really stunning and looked great on my skin tone, so these are my three favourites.

3. What are some of your style staples?

Some staples I think would be a nice white linen shirt, shorts, cargos and cute pyjamas.

4. What is one trend you see on the ramps that you love?

I think in terms of colour aesthetics I like the whole trend of pastels and nude colours on the ramp.

Pooja’s favourite picks from the Forever New Collection include:



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