Known for its iconic gemstone jewellery, watches, fragrances, accessories and leather goods, Italian house Bvlgari has appointed Priyanka Chopra Jonas as its Global Brand Ambassador. For her debut appearance, the actor, producer and author was seen wearing a yellow gold necklace and ring encrusted with pavé diamonds and B.zero1 rock. In her new role, Priyanka will support the jewellery house to amplify the brand worldwide, focusing on the themes of women empowerment, diversity and inclusion, something the actor has always advocated.
“I have always admired and been fascinated by Bvlgari’s magnificent works of arts, so many of which celebrate some of the most precious resources of my homeland. From the rare colourful gemstones used in Bvlgari’s timeless jewellery creations to the scented flowers which become the main ingredients of its luxurious fragrances, we connect so organically over our love for India and the beauty it has to offer,” shared Priyanka in a statement.
Speaking about his love for India, Bvlgari’s Chief Executive Officer Jean-Christophe Babin said, “India holds a special place in our hearts at Bvlgari, since it doesn’t only offer us a continuous source of inspiration, but this rich, incredible land provides us with some of the most precious gems of nature to craft our creations, from jewellery to fragrances. I’m beyond excited that Priyanka is joining our family. With her beauty, talent and humanitarian commitment, she is an inspiring role model for millions of women in the world.”
Out of all the projects Bvlgari has worked on in India, the recent one was from last year. The brand partnered with a leading perfume and taste company, Firmenich, on a sustainable flower farming project called Flower Gems of India. With the aim of creating a new jasmine farming model that includes 100 family-owned farms in Tamil Nadu, Bvlgari intends to not only offer a way to increase the profits of the local communities through jasmine production but also enhance the quality of their flowers.
We can’t wait to see what the jewellery house and its Global Brand Ambassador have in store for us next!