Retro Flares & Classic Fits, Levi’s’ New Collection Makes A Strong Case For Donning Denim This Summer

Remember feeling like Monica in Friends when she finally found those dream jeans? The ones that hugged your curves and made your legs look like a runway? Well, summers are calling, and Levi’s is answering your symphony of denim fits with a guarantee to give a vibe-check to your current wardrobe. Summers are all about being carefree and fun to beat the raging heat. And for that, Levi’s new summer collection has entered the chat with an aptly named campaign called ‘New Fits, Infinite Possibilities,’ featuring its brand ambassador, Deepika Padukone.

The collection throws open the wardrobe door with a whopping 15 styles. Channel your inner ’90s icon with loose fits, high or low-waisted, depending on your vibe. Want a timeless classic? The straight-leg styles, from the record-breaking high-rise Wedgie to the cropped Ribcage Ankle, are your blank canvas. Feeling bold? Flares are back, with a bootcut, a wide leg, and even a super-flared bell bottom option. But Levi’s isn’t just about spoiling you for choice; it’s about empowering you to express yourself. So ditch the trends you don’t love and embrace the endless possibilities by finding the fit that speaks to you and making this summer your own.

Find your denim soulmate with these Levi’s curated trends for 2024.

Loose-fit jeans on the go, please!

Feeling a surge of nostalgia for the ’90s, like Clueless’ Cher Horowitz rediscovering her love for plaid? The Loose Fits collection is your gateway to effortless cool. The beauty of loose-fit jeans is their versatility. Levi’s has a different variety of styles depending on whether you are a low-waist or a high-waist person; they’ve got you covered.

Low Loose

Choose from the low-rise for a full-on Britney Spears vibe from the 2000s. Pair it up with your favourite tucked-in silk crop top and some strappy sandals for an edgy going-out fit.

High Loose

This style balances a cinched waist with a relaxed leg for a universally flattering effect. It’s the ultimate choice for running errands, grabbing brunch with friends, or simply lounging around in style. Think effortlessly cool with a touch of polish—case in point, Bella Hadid’s off-duty look.

Double Dose Of Nostalgia

For those who truly want to embrace the ’90s aesthetic, the ’94 Baggy and ’94 Baggy Wide Leg jeans are it. These styles capture the essence of the decade with their easy, breezy silhouettes and relaxed drapes. Think a mix of Rachel Green’s effortless style and the carefree vibe of a young Drew Barrymore.

Straighten Up Your Summer Style

Straight-leg jeans are a wardrobe staple for a reason, and Levi’s has a variety of updates to keep things fresh. This season, Levi’s offers a range of straight fits, each designed to flatter your figure and elevate your summer style.

The Wedgie Straight

It’s a vintage-inspired, flattering, asset-enhancing pair of jeans. This style boasts a high rise that cinches your waist and creates a leg-lengthening silhouette—perfect for showing off your favourite graphic tees or a cute cami.

Ribcage Straight Ankle

Rock a cute crop top and high-top sneakers for a festival-ready vibe. For a more polished look, try a tucked-in button-down shirt and loafers – channelling a modern take on Donna Reed.

80’S Mom Jean

For those who love a modern twist on a classic, the 80’s Mom Jean offers a comfy and on-trend take on the high-waisted silhouette with a tapered leg, perfect for channelling a laid-back vibe like Eleven from Stranger Things.

Style Your Flares

Levi’s manages to create dramatic yet versatile looks. Whether you crave a sophisticated bootcut or a full-on bell bottom moment, Levi’s has the perfect fit to turn heads and rewrite your summer denim story.

Ribcage Cropped Boot

Pair them with a flowy blouse and strappy sandals for a breezy brunch vibe. Feeling bolder? Channel your inner rockstar with a fitted crop top and a statement leather jacket.

Ribcage: Wide Leg

Embrace the drama with a tucked-in silk cami and platform heels. Want something more casual? Try a graphic tee, a denim jacket, and your favourite sneakers.

Ribcage Bell

Go full-on boho chic with a peasant top and chunky sandals. Feeling playful? Rock a crop top and colourful sneakers for a summer festival look.

Digital Intern

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