Ahead of his upcoming first collection for British fashion house Burberry, Riccardo Tisci has unveiled a brand new logo.
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Making clear the departure from Christopher Bailey’s vision of the brand, Tisci went to choice graphic designer Peter Savile for the first redesign in almost 20 years. Savile is a fashion-world favourite, and was also used by Raf Simons to change up the Calvin Klein logo.
On his Insta stories Tisci showed the pair’s creative process via their email correspondence, which included Tisco sending ‘a logo from 1908 and a Thomas Burberry monogram’ that he found in the archives.
When sharing the new designs, showing the initials T.B intertwined in yellow and orange, Tisci captioned them, ‘Past | Future’ clearly signally both his excitement to work at a heritage brand but also his desire to look to the sartorial future.
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In a statement, the former Givenchy creative director wrote, ‘Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house.’
Now this has us very excited for fashion week
From: ELLE UK
