We are women, hear us roar. The feisty, urban Indian woman is no longer content with just staying in place. She wants to take off, travel the world, discover hidden gems- there’s no pigeon-holing her. You will find her tying her laces for her daily workout and sweating it out in the morning. And then later in the day, she wears her festive glam and dolls up to catch up with friends.
The Ritu Kumar Festive Winter Collection 2022 is designed for this woman and her tribe. Her choice of colours veer towards earthy- she’s enamoured by the sandy browns of the earth. Her eye is drawn to the warmth of brick reds and mossy greens. The Savannah yellows bring out the colour of her skin. She flaunts her love for handicrafts and the weaves of India. This Ritu Kumar collection titled Banjara, true to the brand’s story and roots, features signature patch-work with brocades and embroidery. Jamawar is here prominently, there is paisley silks, velvets and jacquards. The bright, big floral patterns of summer give way to the warmth and earthiness of the winter forests. Inspired by the Banjaras of Gujarat, there are many elements of their attire incorporated here.
The collection also has the ESSENTIAL’s’- where handloom checks and stripes figure prominently, paving the way for universally flattering design elements. This festive drop is extremely versatile, with key pieces that go easily from home to work and then to party. Requiring minimal styling- the outfit does most of the talking- this Ritu Kumar collection is perfect for the festive season wardrobe revamp you’re planning.
