It’s sweet & sexy, it’s girly, it’s fun, it’s fresh. Rosy pinks never go out of style and they’re not going anywhere anytime soon as we’ve witnessed a slew of eyeshadow palettes launched in this gorgeous colour.
There’s so much you can do with rose tones really – be it a fresh soft pink look, a dramatic smokey rose eye, or even a full-glam shimmery rose gold look. The wonderful thing about rose-toned eyeshadows is that they are universally flattering, suit all Indian skin tones in their different intensities and are a quick and easy way to brighten up the eyes.
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Reeled In By Rose
“I’ve always loved using rosy eyeshadows to create the perfect natural, subtle look,” says Mallika Jolly, Celebrity Makeup Artist and Hairstylist. She notes that in India, the trend of rosy pinks on the lids picked up a lot more around the time that pastel pink lehengas became big when Anushka Sharma and Neha Dhupia donned these for their weddings.
She adds that when it comes to Indian skin tones, rosy shades work across all tones. Lighter skin tones can opt for softer, more muted pinks and work in darker edges for a smokey look, while deeper skin tones can flaunt darker mauves and brighter pinks that flatter this tone.
Pink Pairings
If you’re wondering what kind of lips and cheeks go well with pink lids, fret not, because there’s a lot you can work with!
Celebrity Makeup Artist Savleen Manchanda says she prefers the monotone look when it comes to pinks. “If I’m doing a soft pink eye look, I like to tie it in with a soft pink lip as well. I feel like it complements the whole face and looks seamless.”
On the other hand, Mallika prefers to cut the monotone with nude lips. “I prefer using an MLBB shade for this look or a pinkish nude.” She adds that alternatively, if you’re going OTT with your hair and outfit, and are confident you can carry it off, then go ahead and experiment with bold lips like oxblood or a pop pink to pair with a paler eyeshadow.
So, the only rule when it comes to rosy lids is that there are no rules! We can live with that.
Pause Before You Pink
A big concern while wearing pink and rose-toned eyeshadows though, is how does one avoid the pinkeye (aka conjunctivitis) look? Or one that looks like you’ve been bawling your eyes out all night? Ugh!
To start with, a good idea is to avoid using the colour in your waterline as this can make you look ill. Savleen points out, “It depends on how you’re using the eyeshadow. It has to be blended very well and diffused nicely. Also, instead of using a harsh black liner, you can go with brown – be it a brown eyeliner, kohl or eyeshadow even.” So, a soft wash of brown on the lids with a rose eyeshadow can make you look fresh and healthy, instead of the other way around.
Because brown and pink work together beautifully and give the eyes a softer look, you can also opt for brown mascara over black. Which brings up another pro tip – always, always top off your rosy eye look with a volumizing mascara for fuller, healthier lashes. This will definitely keep you from looking like you have pinkeye!
Rose-Toned Eyelids? Yes please!
So, do rose-tone eyeshadows work better for day or night dos? Savleen says, “Nowadays it’s all about the ‘less is more’ trend, so I’d primarily use pinks and rose tones for the day and keep it very fresh and soft. But if you do want to take it into the night, you can easily glam it up with some shimmer.”
Mallika adds, “You could create a soft look for the day or even a dramatic one for the night using the same palette.” A rose-toned palette can thus be a great addition to your makeup vanity, because it can be worn in so many ways, she feels. Now isn’t that music to a makeup lover’s ears?
If we’ve tempted you enough, then have a look at some of these rose-toned palettes you can get your hands on…
1. Anastasia Beverly Hills Primrose Palette
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This rose-inspired eye palette comes with 12 buttery shades, with highly pigmented textures – rich mattes and multidimensional metallics – in a versatile mix of hues. You can create natural, glam or sultry smokey eye looks with this sleek palette which comes with a large mirror and is encased in a rose-gold accented, tufted case. Absolutely delish!
2. Huda Beauty Rose Quartz Eyeshadow Palette
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A crystal-inspired eyeshadow palette, it features 18 shades, including mattes, metallics, shimmers, that are easy to blend and layer. All shades in the palette have been developed to show true to tone on all skin. The palette includes mini colour story quads, making it super easy to create harmonious makeup looks. Now this rose quartz is definitely opening up our heart chakras!
3. PIXI Glitter-y Eye Quad – Rose Bronze
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All that glitters is rose when it comes to this sparkly eye quad! It offers four twinkling pressed glitters to amplify your eye makeup look. These versatile glitters can be used by themselves on bare lids or on top of other eyeshadows as toppers.
4. Etude House Play Color Eye Palette – Rose Bomb
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This dreamy 15-colour eye shadow palette features various shades of rose petals in every hue ranging from bright pink, subtle lilac to dusky brown. The eye palette includes shades with different textures such as matte, satin, and glitter. The highly adhesive structure pays off and lasts all day without smudging.
5. e.l.f. Cosmetics Bite Size Eyeshadow – Rose Water
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If you’re looking for a compact eye palette in these rose tones, try this one by e.l.f. The palette contains four beautiful, complementing shades and features a mix of matte and shimmer. The luxe formula is creamy, blendable, and ultra-pigmented. Its handy size is perfect for carrying around in your purse or handbag when on-the-move.
6. Colorbar Be Who You Want To Be – The Head Turner
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This sleek multi-use palette consists of three pretty rose-toned eyeshadows which are highly pigmented – from light to dark and matte to shimmer – and also a blush, highlighter to complement these, besides a colour-correcting powder.
7. Charlotte Tilbury Instant Look Of Love In A Palette – Glowing Beauty
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With gorgeous rose-gold packaging and the now-iconic heart burst engraved design, this is another multi-use palette which comes with seven shades for the eyes, cheeks and face. Elevate your makeup with rose-toned eyelids. It also includes Charlotte Tilbury’s award-winning airbrush flawless finish powder. BRB, adding to cart!
Photos: Instagram
We also wrote about tinted moisturisers, check this story out here.
