ELLE Carnival Partner: Here’s How The Fashion Label Saundh Is Creating Space For Indigenous Luxury

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Gather around! It’s time to indulge in the best of fashion, beauty and all things fabulous. ELLE Carnival 2023 is here. This is a two-day extravaganza in association with the Phoenix Palladium on March 18 and 19, 2023. Mark your calendars and get ready to fill your day with great company, music, fashion, beauty, and food. Luxury brands and designer labels, it’s all here. Stock up on your beauty vanity, refresh your wardrobe. See you there.

Named after the scent of the soil that’s been hit by the first rains of the season, Saundh is a luxury label focused on heritage prints. Rooted in indigenous crafts that translate into luxury prints, their seasonless collections bring out the beauty of modern heritage—think striking earthy colour palettes, larger-than-life prints, and breathtaking silhouettes—all with a touch of femininity.

Inspired by how the grandest of traditions shape the Indian way of life, Saundh incorporates ethnic glamour into your everyday wardrobe. They have everything from regal tunic sets with elegant details to playful dresses to open jackets with exquisite Kantha embroidery. Their printed lehengas with subtly glamorous Zari work are a sangeet must-have.

Comfort meets effortless style in a variety of ready-to-wear ensembles, with a range of premium textiles from Chinon Chiffon to Crepe. Like their namesake, their weaves are a testament to nature’s subtleties that evoke a sense of rawness and authenticity.

Saundh seeks to bridge the gap between quality design and affordability. Merging the beauty of tradition while constantly evolving and capturing a global audience, with 24 stores in 17 cities, they aim to be a one-stop destination with menswear, kids, home, and much more, making luxury a tangible experience.

With a design-oriented approach and unparalleled manufacturing strength, Saundh is a bespoke world of handcrafted luxury. Inspired by India, crafted for the world.

Mark your calendars for the Mumbai edition of ELLE Carnival 2023 in association with Phoenix Palladium on March 18–19. Catch Saundh at the two-day fiesta while enjoying everything fashion, beauty, and food!

Presenting Sponsor: Birkenstock; Gifting Partner: L’occitane; Hydration Partner: Vedica Spring; Venue: Phoenix Palladium

Watch this space for more!

Contributing Digital Writer

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