Urbanic, the renowned UK-based fashion brand, has just launched its latest endeavour, Savana at the British High Commissioner’s residence in Delhi. As a premier destination for all things fashion, India sets the stage for its debut, tailored exclusively for the discerning Gen-Z women.
With a keen eye for contemporary trends and an unwavering commitment to style, quality and affordability, the brand promises to redefine the fashion landscape, offering a curated collection that celebrates individuality and spirit.
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Its debut collection offers a variety of styles to pick and choose from. From ruffle dresses to swimwear, blazers and basics, it has something for everyone. Your chosen fashion aesthetic could change but this collection will aid you regardless.
As a generation, Gen Z is always at the forefront of fashion and in doing so, we become the perfect muses for brands with a vast variety of options and aesthetics to choose from.
Growing up in India, I’ve always been captivated by the vibrant tapestry of cultures that define our nation. From the bustling streets of Delhi to the tranquil shores of Goa, each corner of India tells a unique story, weaving together a rich tapestry of traditions, customs and beliefs. It’s this kaleidoscope of colours, textures and patterns that has always inspired me, both personally and professionally.
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Here is a brand that not only embraced India’s rich cultural heritage but also celebrated it in all its glory. From the bold, colourful designs to the intricate detailing, every piece in the debut collection felt like a love letter to Indian Gen Z-ers.
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But what truly sets this brand apart is its commitment to sustainability and ethical production practices. In an industry often marred by fast fashion and environmental concerns, Savana is a breath of fresh air, a beacon of hope for a brighter, more sustainable future. From its end-to-end proprietary AI production to its minimal waste policy, it is leading the way in creating fashion that not only looks good but also does good.
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As a brand, it is championing self-expression, it is a celebration of culture and a catalyst for change. With its debut collection poised to captivate hearts and minds, it sets the stage for a new era of fashion—one that prioritises sustainability, ethics and empowerment.
As the brand takes its first steps into the Indian market, it invites fashion enthusiasts to embark on this journey of style, self-expression and celebration.
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