Based in London, Savana is an emerging fashion platform offering high-quality, innovative apparel and accessories for modern consumers. With a focus on inclusivity and affordability, Savana makes the latest trends accessible to everyone. Its strategic approach has solidified its status as a key player in the fashion industry, driving continuous growth and engagement with its audience.
Savana recently revolutionised the concept of going viral with its pioneering One Rupee One Impact campaign. By pricing every item at just ₹1, Savana not only surpassed major competitors but also became the most downloaded app in India within 24 hours of its launch. Rahul Dayama, partner at Savana, shared his enthusiasm: “Savana is transforming fashion for today’s youth with real-time trends, interactive style tips, and a personalised shopping experience. The phenomenal success of our ₹1 Rupee sale campaign highlights our strong connection with our audience.”
The campaign, aimed at supporting Teach for India—a nonprofit dedicated to providing quality education to underprivileged children—resonated deeply with consumers. The campaign’s appeal led to over 40 million interactions and more than 1 million app downloads in just three days. In support of Teach for India’s mission, ₹1 million from the campaign proceeds were donated to advance education and empowerment for underserved communities.
This groundbreaking campaign has set a new benchmark in the fashion industry, showcasing Savana’s dedication to making a significant impact both through fashion and social contributions.
