Fashion in our nation celebrates heritage, culture, and people, but it’s about time when fashion honored India’s most loved religion – Cricket. The sport is way more than just a game, it is and has been a big part of our culture and is celebrated as a lifestyle in our country. Now you know how much we love to talk about ‘all things Lifestyle’, and if you’re wondering why we’re raving about cricket here, we promise we have a good reason.
Finally, the world of fashion acknowledges ‘the Cricket Spirit’ of India with a clothing brand built on the love of billions for the sport. Shantnu Nikhil Cricket Club aka SNCC by the celebrated designer duo brings to life a fashion experience empowering people to live and dress for their love of cricket in their everyday lives.
Now, this is a dream come true for not just all cricket lovers (which of course are in billions) but for Indians in general, as the sport has had a big influence on our lives in some way or the other. The new SNCC collection consists of spunky and zesty men’s wear, women’s wear, and accessories created with the heart and commitment to preserving Cricket’s stylistic hallmarks on a canvas of fabrics.
SNCC’s new line-up adds a fiery swag to your modern everyday dressing with designs that are athletic, chic, and absolutely unique. Think of retro-doused varsity jackets, classic crested sweatshirts, Knitted vests, and stylish cropped polos along with stylish adornments like neckerchiefs, bucket hats, belts, and everyone’s favorite – sneakers! The brand has introduced their signature crests with a fresh perspective in the collection and we love how their new batsman logo brilliantly personifies the value of the sport.
It is only fitting that the designer duo chose a star cricketer – the young and suave Shubman Gill as the face and muse of their brand-new SNCC collection. Speaking of which Shubman says, “I’m excited and honored to be the face of Shantnu & Nikhil’s brand new design language – Shantnu Nikhil Cricket Club. They have been the torchbearers of contemporary Indian fashion for a long time and I am all game to be a part of this new movement where cricket will finally find its way into a lifestyle conversation through their medium of luxe fashion,” says Shubman Gill”
Speaking about the inspiration for the collection, the designers said, “The building foundation of our childhood revolved around playing various sports ranging from tennis, cricket, golf, and swimming, excelling in most of them. Sport as a medium has had an incredible impact on how we carved our design career.” Through this collection, Shantnu & Nikhil aim to empower a culture where cricket is not just looked at as a part of conversations but also celebrated as a lifestyle.
Shantnu & Nikhil have marked their excellence in the world of fashion, where they are known and loved for their quintessential and contemporary creations. SNCC is another rising addition in their distinct and diverse brand universe under Maison Shantnu & Nikhil which pays tribute to not just theirs but also India’s love of sports.
Check out this classic new Shantnu Nikhil Cricket Club collection which will be available from 20th November online and SIS (Shop in Shop) websites such as Ajio Luxe, Tata Cliq Luxury, Aza Fashions, Ogaan, and The Collective.
This will also be available at all following S&N retail locations: DLF Avenue Mall, Ambience Mall, DLF Promenade Mall, and Mall of India Pacific Mall, at Delhi-NCR and retail outlets across Bangalore, Mumbai, Raipur, Amritsar and Ahmedabad.