From the finest and highly discerning fashion and bridge-to-luxury brand S&N by Shantnu Nikhil, helmed by industry stalwarts Shantanu and Nikhil Mehra, comes yet another scintillating collection ‘Sicilia.’ Highly revered for their masterful fusion of both modern and traditional elements, this time, their contemporary narrative weaves the wonder of travel. Seasoned travel, if I may.
Imagine a scenic eight-hour drive from Palermo etched into each garment. Lose yourself in the sun-drenched Sicilian landscape: vibrant dusks melting into ethereal dawns, a constant melody in the air. This is the backdrop against which the collection comes alive, a symphony of colour, culture, and atmosphere woven into a truly enchanting tapestry.
At the heart of the collection lies a spirit of exploration. There’s an obvious spotlight on geometric florals that dance across the pieces, a subtle nod to the charming Sicilian lanes overflowing with blooms. Take me there already!
The soft pinks evoke the warmth of Mediterranean sunsets, and embrace the island’s romantic spirit. Every silhouette is a reflection of the designer’s journey – the daring saree gowns exude confidence and the coord sets make a solid case for the understated elegance of Sicilian evenings.
When quizzed about the collection, S&N by Shantnu Nikhil collectively placed a lot of importance on inspiration and self-expression as a potent storytelling medium for this campaign, shot at the beautiful Imperial Hotel and Spa. The campaign’s regal backdrop – The Imperial, New Delhi – resonates perfectly with this narrative, echoing the collection’s vibrancy and rich cultural tapestry. In its embrace, Shantanu & Nikhil discover a new kind of unexplored territory – one fueled by intuitive hospitality and a shared appreciation for design.
While rooted in these travels, ‘Sicilia’ doesn’t stray from the label’s core identity. Classic bandhgalas stand side-by-side with printed kurtas, mirroring their sartorial DNA. And for all their die-hard clients, you’re in for a treat as S&N by Shantnu Nikhil’s signature crests, drapes, and silhouettes are all present, ensuring timeless heritage meets contemporary sophistication in every piece.
The collection is now available at all S&N By Shantnu Nikhil stores and online at www.shantanunikhil.com
