The Indian beauty consumer has evolved from being oblivious and nonchalant about beauty purchases to being completely aware of the products they’re using. They conduct careful research about the ingredients present, whether these have been ethically sourced or not and also concern themselves with the brands’ ethos. The Indian beauty consumer has been demanding more, and to keep up with this, beauty retailers have been coming up with a variety of innovations—both on the online front and the brick-and-mortar front as well. SSBeauty, one of India’s largest multi-brand beauty destinations has been striving to do the same.
Mr Biju Kassim, CEO of SSBeauty spoke to us about the newest store in Kolkata and how personalised beauty experiences will always be prioritised.
ELLE: SSBeauty has eager consumers from all over the country. What made you choose Kolkata as your destination of choice for your offline presence?
Mr. Biju Kassim (BK):Â We’re so thrilled to unveil the 14th SSBeauty Store in the vibrant city of Kolkata. This city holds a special place in our hearts, it epitomizes sophistication in the East. Its consumers are not just trend-followers, but trendsetters in their own right. With the digital age shaping consumer behaviours, we couldn’t overlook the growing demand for luxury beauty experiences in Kolkata and its surrounding towns. As our biggest store launch yet, it was only fitting to introduce SSBeauty to this dynamic market, where beauty content is not just consumed, but celebrated. We firmly believe that our presence in Kolkata will not only meet the existing demand for luxury beauty products but also establish new benchmarks of excellence in the industry. By selecting Kolkata as our destination, we aspire to weave ourselves into the cultural fabric of this region, offering discerning consumers a sanctuary where they can indulge in the finest beauty experiences.
ELLE: In the ever-evolving world of beauty, how are you planning to differentiate from your competitors?
BK: At SSBeauty, differentiation isn’t merely a strategy; it’s ingrained in our very essence. Our dedication to offering an extensive array of brands, paired with an unparalleled shopping journey, is what sets us apart. SSBeauty isn’t just a store; it’s an exclusive destination where luxury intertwines with exclusivity, redefining the standards of beauty retail. With a focus on curating a diverse portfolio of brands, we ensure our customers have access to the latest trends and offerings from India and around the world. Above all, we prioritize customer delight, ensuring each visit to SSBeauty is nothing short of extraordinary.
ELLE: Recently, retailers have been working hard to make the offline shopping experience for beauty consumers very interactive and unique. Could you tell us about all of the offerings at SSBeauty at Quest Mall, Kolkata?
BK: Absolutely! Our SSBeauty store at Quest Mall, Kolkata, is a testament to our dedication to providing an unparalleled shopping experience. Spanning across an expansive 9000 sq. ft. area, the store is a sanctuary of indulgence and convenience. Within these walls, beauty aficionados are invited to embark on a holistic journey of self-care and discovery. From indulgent facials and rejuvenating treatments in our dedicated Treatment Room to staying ahead of the curve with the latest nail trends at our Nail Bar, every corner of our store is designed to elevate your beauty routine to new heights.
SSBeauty is more than just a retail space; it’s a curated selection of the finest luxury brands meticulously handpicked to cater to your every beauty need. From iconic names like Dior, NARS, M.A.C Cosmetics to niche favourites such as Kilian, Maison Margiela and many more, our collection ensures that every visit is an opportunity to discover something truly extraordinary. Beyond the allure of luxury products, SSBeauty is a hub of inspiration and education.Â
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ELLE: Personalized beauty experiences are at an all-time high. Are you prioritizing this?
BK: At SSBeauty, personalization isn’t just a service; it’s a philosophy woven into the fabric of our brand. This store is a haven of bespoke beauty experiences designed to cater to the unique needs of each individual. An important highlight experience of the store is the Beauty Bar, where customers can get personalized makeovers from expert makeup artists across brands.
From luxurious nail art to rejuvenating facials, every service at SSBeauty is meticulously tailored to reflect the personal preferences and desires of our customers. Our team of seasoned beauty professionals is dedicated to crafting bespoke experiences. Beyond these pampering sessions, we also offer personalized consultations and expert product recommendations, ensuring that every customer finds their perfect match. Whether it’s a skincare regimen tailored to their specific concerns or makeup shades that complement their unique features, we’re committed to helping our customers discover the best.
ELLE: What are your expansion plans for SSBeauty in the next few years—in terms of locations, number of brands, and innovations offered?
BK:Â For now, we are very excited about this particular store launch and are certain that the beauty community is going to enjoy all that we have to offer. The remarkable success of our previous venture at T2, Kempegowda International Airport, Bangalore just proved that we deliver exceptional experiences. In terms of brands, we can say that we will be partnering with a few powerhouse beauty brands exclusively to solidify our position in the beauty retail industry.
