Exclusive: 5 questions with Masaba Gupta

Masaba Gupta sat down with us, to fill us in on all the exciting things she has in her kitty; including her debut line for Anouk by Myntra, her Lakmé Fashion Week Winter/Festive 2015-16 show where she will showcase her first line of bags and an all new role that’s still hush-hush. ELLE: Your debut… Continue reading Exclusive: 5 questions with Masaba Gupta

What we like about the Anouk ad

Myntra has a new series of ads out for Anouk, its in-house Indo-Western line for which Masaba Gupta was signed on as creative director last year. All three ads paint scenarios that come second best to living in the ideal world—namely, making your voice heard in a flawed one. It’s an interesting concept, even if… Continue reading What we like about the Anouk ad

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