ELLE picks from BCBG Max Azria’s first outpost in Mumbai

BCBG Max Azria opened its second store in India at Mumbai’s Palladium mall, and we stopped by for some quick window-shopping. We found dresses with easy-on-the-eye Barcelona-inspired prints in muted colours. Plenty of embellished necklaces, clutches with metallic accents and jackets with fringe details. We leaned heavily towards the Venice photo-printed dresses too – see it… Continue reading ELLE picks from BCBG Max Azria’s first outpost in Mumbai

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First look: BCBG Max Azria store

The American label, BCBG Max Azria, opens its first flagship store in Delhi today. We caught up with Sophie Rietdyk (President, International & Licensing), who gave us a visual tour. “You want the customer experience to be the same anywhere in the world, which is why we have a three-tier layout,” she explains. “The front of the store has… Continue reading First look: BCBG Max Azria store

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