From October 10 to 14, visitors cruising through Mumbai’s iconic landmark, the Rajiv Gandhi Sea Link, were greeted with a visual treat. The sea link was illuminated in pink by the Ogaan Cancer Foundation as part of ELLE’s Breast Cancer Campaign, and the resulting vision was astounding, to say the least. This remarkable step was… Continue reading The Rajiv Gandhi Sea Link in Mumbai was illuminated in pink for a beautiful cause
One in 28 women in India are prone to developing breast cancer. But if diagnosed at a timely stage, there is a 99% survival rate. These figures should be enough to convince even the skeptics that early testing is instrumental in the fight against breast cancer. To honour this cause, October is recognised as Breast… Continue reading Here’s how your favourite brands supported the fight against breast cancer
As Breast Cancer Awareness month comes to an end, there is no better moment than the present to reminisce about ELLE’s annual Breast Cancer Campaign event, Illuminations and Window Displays. Leading hotel chains and properties participated in the befitting cause, by illuminating their facades in pink as a symbol of support. The theme continued with… Continue reading These hotels and malls were illuminated in pink to spread awareness about breast cancer
October is breast cancer awareness month and on October 26, a few leading brands across the country went ahead and showed their support towards the cause. As part of Illuminations, Ogaan Cancer Foundation’s annual ELLE Breast Cancer campaign event, leading hotel chains and public places like malls went pink. Phoenix Marketcity, Mumbai, featured a towering… Continue reading These hotels and malls went pink to raise awareness about breast cancer
In 2016, dental surgeon Dr Priyanjali Datta’s mother was diagnosed with a rare pre-cancer blood condition called essential thrombocytosis. Having already lost her grandmother to the disease, Datta was reminded of a promise she made to herself as a child: to save the world from cancer. She decided to abandon dentistry to fulfil that promise,… Continue reading Meet the doctor tackling breast cancer, one small town at a time
Hunkemöller believes sexy comes in all shapes and we couldn’t agree more. The brand offers a range of bras in various cup sizes – from A to H. It’s important to know your correct size — which is why at Hunkemöller, you can get a 3-step fit test done with their bra experts. Wearing the wrong bra… Continue reading Why is Hunkemöller is your one-stop destination for a well-fitted bra
The southern Indian state of Tamil Nadu has just become the first in the world to offer free, publicly-funded breast implants to men and women. According to the Guardian, the state health department launched the free service at a clinic in the capital of Chennai, last Wednesday. ‘Why should beauty treatments not be available to… Continue reading A clinic in India is now offering free breast implants and hand transplants to the poor
Comedienne Aditi Mittal’s latest stand-up routine is going hugely viral and quite rightly so! Mittal took on a topic that is as ‘tit’illating (pun intended) as it is relevant: breasts! She started off by explaining the basic difference between ‘breasts’ and ‘tits’, information we didn’t know we needed in our lives until she said it… Continue reading Aditi Mittal’s rant on bra buying woes is absolutely on point
Thanks to its mysterious origin, cancer, more than any other disease, inspires a desperate search for cures. So it stands to reason that with cancer, more than any other disease, we must be more sceptical than usual about any purported ‘miracles’. If you meet an energy healer or a practitioner of alternative medicine who claims he can make your tumour disappear,… Continue reading The supplementary therapies that could help ease the journey to curing breast cancer
Modern science does not fully understand the link between diet and breast cancer. While there have been studies to research how the usual suspects like dairy, red meat, fatand caffeine can impact your risk of developing it, no doctor worth their degrees will write you a prescription to go vegan or do a juice cleanse… Continue reading Could the recovery process from breast cancer start with your next meal?
The breast self-exam is out. (You weren’t doing it anyway, were you?) The mammogram is to be used sparingly. You need to watch your WHR (waist-hip ratio) more than your BMI (body mass index). Every October aka Breast Cancer Awareness Month, you’ll read new research about the disease that might confuse, worry or alarm you. Of all cancers, this on is the most… Continue reading Your breast cancer prevention list
At ELLE, we care about boobs. So at this year’s ELLE Carnival For A Cause, our annual fundraiser to fight breast cancer, we decided to start a conversation around breasts by throwing around a fun question—what do you call them? Sonakshi Sinha (who also auctioned her painting at the carnival), Gul Panag, Diana Penty, a… Continue reading This is what Sonakshi Sinha calls her boobs
When Facebook and Instagram started censoring boobs, we didn’t know what stank more: the double standard or the robotic expulsion of the inoffensive. Breast cancer awareness would have taken a big blow if not for MACMA – the Argentinian charity ingeniously exposed the hypocrisy of nipple censorship and explained how a breast self-exam actually works. Watch, and learn. You… Continue reading This video works around nipple censorship to show you how a breast self-exam works
The second edition of the ELLE Carnival For A Cause was a fun afternoon where shopping and charity came together. The Taj West End, Bangalore was all decked out with a nautical theme and a delicious spread of seafood from the southern coast. Grey Goose even whipped up refreshing summer cocktails while Kingfisher Ultra served… Continue reading What went down at the ELLE Carnival For A Cause
