From October 10 to 14, visitors cruising through Mumbai’s iconic landmark, the Rajiv Gandhi Sea Link, were greeted with a visual treat. The sea link was illuminated in pink by the Ogaan Cancer Foundation as part of ELLE’s Breast Cancer Campaign, and the resulting vision was astounding, to say the least. This remarkable step was… Continue reading The Rajiv Gandhi Sea Link in Mumbai was illuminated in pink for a beautiful cause
One in 28 women in India are prone to developing breast cancer. But if diagnosed at a timely stage, there is a 99% survival rate. These figures should be enough to convince even the skeptics that early testing is instrumental in the fight against breast cancer. To honour this cause, October is recognised as Breast… Continue reading Here’s how your favourite brands supported the fight against breast cancer
As Breast Cancer Awareness month comes to an end, there is no better moment than the present to reminisce about ELLE’s annual Breast Cancer Campaign event, Illuminations and Window Displays. Leading hotel chains and properties participated in the befitting cause, by illuminating their facades in pink as a symbol of support. The theme continued with… Continue reading These hotels and malls were illuminated in pink to spread awareness about breast cancer
The southern Indian state of Tamil Nadu has just become the first in the world to offer free, publicly-funded breast implants to men and women. According to the Guardian, the state health department launched the free service at a clinic in the capital of Chennai, last Wednesday. ‘Why should beauty treatments not be available to… Continue reading A clinic in India is now offering free breast implants and hand transplants to the poor
Urvashi Kaur is a New Delhi based label with an organic, sustainable and artisanal focus. An exploration of Indian techniques and handwoven textiles finds expression in a cross-cultural, contemporary aesthetic. Endorsing an alternate fashion movement by retaining indigenous elements, while embracing modern design within a global context, is key to the label’s design philosophy. Shop pink with the blush chikankari embroidered kota… Continue reading Urvashi Kaur shows her support for breast cancer with a blush chikankari kota cotton shirt
This October when you shop at Marks & Spencer, you can leave a balance amount that will be donated to the Ogaan Cancer Foundation towards providing women with information on the importance of checking for signs and symptoms of breast cancer, as well as supporting disadvantaged women with financial aid through the Women’s Cancer Initiative.… Continue reading Marks & Spencer launches post-surgery lingerie for breast cancer patients
Thanks to its mysterious origin, cancer, more than any other disease, inspires a desperate search for cures. So it stands to reason that with cancer, more than any other disease, we must be more sceptical than usual about any purported ‘miracles’. If you meet an energy healer or a practitioner of alternative medicine who claims he can make your tumour disappear,… Continue reading The supplementary therapies that could help ease the journey to curing breast cancer
Modern science does not fully understand the link between diet and breast cancer. While there have been studies to research how the usual suspects like dairy, red meat, fatand caffeine can impact your risk of developing it, no doctor worth their degrees will write you a prescription to go vegan or do a juice cleanse… Continue reading Could the recovery process from breast cancer start with your next meal?
The breast self-exam is out. (You weren’t doing it anyway, were you?) The mammogram is to be used sparingly. You need to watch your WHR (waist-hip ratio) more than your BMI (body mass index). Every October aka Breast Cancer Awareness Month, you’ll read new research about the disease that might confuse, worry or alarm you. Of all cancers, this on is the most… Continue reading Your breast cancer prevention list
56 per cent of women report breast cancer in the later stages 61 per cent of breast cancer patients are between the ages of 35 and 50 75 per cent of breast lumps are benign (but get it checked by a doctor anyway) One in 30 women will be diagnosed with breast cancer (up from… Continue reading Staying in front
“I always tell people I feel like I’m perfectly set up to have cancer. I have great health insurance, I have a savings account. I have work lined up. I have friends and family. I have the best doctors I can get.” American stand-up comic and breast cancer survivor Tig Notaro highlighted a truth not… Continue reading Ain’t no mountain
In 2013, when Angelina Jolie wrote a short piece in the New York Times about her decision to have her healthy breasts surgically removed to reduce her risk of cancer, she didn’t just remind us to screen for lumps, she explained how we can be even more proactive than that. Not only did her… Continue reading The Angelina Jolie effect
