The Rajiv Gandhi Sea Link in Mumbai was illuminated in pink for a beautiful cause

From October 10 to 14, visitors cruising through Mumbai’s iconic landmark, the Rajiv Gandhi Sea Link, were greeted with a visual treat. The sea link was illuminated in pink by the Ogaan Cancer Foundation as part of ELLE’s Breast Cancer Campaign, and the resulting vision was astounding, to say the least. This remarkable step was… Continue reading The Rajiv Gandhi Sea Link in Mumbai was illuminated in pink for a beautiful cause

Here’s how your favourite brands supported the fight against breast cancer

One in 28 women in India are prone to developing breast cancer. But if diagnosed at a timely stage, there is a 99% survival rate. These figures should be enough to convince even the skeptics that early testing is instrumental in the fight against breast cancer. To honour this cause, October is recognised as Breast… Continue reading Here’s how your favourite brands supported the fight against breast cancer

These hotels and malls were illuminated in pink to spread awareness about breast cancer

As Breast Cancer Awareness month comes to an end, there is no better moment than the present to reminisce about ELLE’s annual Breast Cancer Campaign event, Illuminations and Window Displays. Leading hotel chains and properties participated in the befitting cause, by illuminating their facades in pink as a symbol of support. The theme continued with… Continue reading These hotels and malls were illuminated in pink to spread awareness about breast cancer

There is no such thing as perfect breasts and here’s why

Boobs, bosoms, bazookas – there are countless names for breasts, and countless breasts to match, yet very few are included in our cultural conversations. We talk to four women about their wildly different relationships with their chests Dr Devayani Barve-Venkat calls for action “Benign breast surgery is often wrongly judged to be an optional and… Continue reading There is no such thing as perfect breasts and here’s why

How artist Indu Harikumar addressed her insecurities through an art project

I was a scrawny child. ‘Miss Somalia’, ‘kaadi’, ‘skeleton’, ‘carrom board’ and ‘football ground’ were some of the many things I was called while growing up. In the little sex education that was available to me, I knew that with puberty, boys became leaner and girls developed bosoms, round butts and small waists. I only… Continue reading How artist Indu Harikumar addressed her insecurities through an art project

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