Readers of ELLE will vouch for our obvious bias towards easy, fuss-free style. If it takes two hours and three attendants to put together, we want no part of it. It’s this philosophy that dominated the First Cut 2017 showcase, with young labels Aureole, Suparna Som, Sreya Samanta and Third Floor by Saloni Sakaria making… Continue reading 4 young designers who you’ll soon be seeing everywhere
FIRST CUT is a new collaborative initiative by ELLE and FDCI for emerging designers that celebrates India’s freshest and most promising fashion talent. Presenting FIRST CUT 2015: Asa A label that thrives on experimenting with textiles, dyes and design, thanks to Shreya Oza’s love for science. The mixed bag of textures, however, is forever underlined… Continue reading Everything you need to know about FIRST CUT 2015
