#ELLEExclusive: Here’s A Look Inside Good Earth’s New Clothing Line, FLOW

To celebrate 25-glorious-years in business, iconic brand Good Earth has launched its debut contemporary line, FLOW. Designed for the modern Indian woman, the silhouettes in this collection are classic-chic with an Indian twist when it comes to the fabric. Sustainable fabrics such as Malkha, Kala cotton and linen are intelligently infused in the designs. From… Continue reading #ELLEExclusive: Here’s A Look Inside Good Earth’s New Clothing Line, FLOW

Founder Anita Lal On 25 Years Of The Iconic Brand Good Earth

The Indian sensibility is often looked at as maximalist and royal, sometimes kitschy and even ethnic. To encompass India’s cultural diversity takes a large and compassionate vision. Good Earth’s Anita Lal, a formidable name in Indian design, has successfully done just that. As 2020 put our homes back in focus, Lal says, “My deepest desire… Continue reading Founder Anita Lal On 25 Years Of The Iconic Brand Good Earth

You can’t miss Good Earth’s beautiful sari showcase

When it comes to saris, you know you can’t ever have enough. If you’ve been itching to test-drive the innovative drapes and silhouettes observed at the recently concluded Lakmé Fashion Week, concept store Good Earth has some good news. Ensuring that the sustainable movement lives on beyond its reserved day-long extravaganza at Lakmé Fashion Week,… Continue reading You can’t miss Good Earth’s beautiful sari showcase

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