To celebrate 25-glorious-years in business, iconic brand Good Earth has launched its debut contemporary line, FLOW. Designed for the modern Indian woman, the silhouettes in this collection are classic-chic with an Indian twist when it comes to the fabric. Sustainable fabrics such as Malkha, Kala cotton and linen are intelligently infused in the designs. From… Continue reading #ELLEExclusive: Here’s A Look Inside Good Earth’s New Clothing Line, FLOW
The Indian sensibility is often looked at as maximalist and royal, sometimes kitschy and even ethnic. To encompass India’s cultural diversity takes a large and compassionate vision. Good Earth’s Anita Lal, a formidable name in Indian design, has successfully done just that. As 2020 put our homes back in focus, Lal says, “My deepest desire… Continue reading Founder Anita Lal On 25 Years Of The Iconic Brand Good Earth
To add to the stress of your best friend getting married — sangeet practice, finding the perfect bridesmaid dress, having to share your friend with a boy — is the pressure of finding her the perfect gift. What says ‘my BFF is so thoughtful!’ while standing out in a sea of bone china dinner sets… Continue reading 40 fabulous gift options for your best friend’s wedding
When it comes to saris, you know you can’t ever have enough. If you’ve been itching to test-drive the innovative drapes and silhouettes observed at the recently concluded Lakmé Fashion Week, concept store Good Earth has some good news. Ensuring that the sustainable movement lives on beyond its reserved day-long extravaganza at Lakmé Fashion Week,… Continue reading You can’t miss Good Earth’s beautiful sari showcase
If you’ve loved Good Earth (and really, who doesn’t?) you’ll be glad to meet its cousin, Nicobar. The fashion and lifestyle brand has been launched by the very family that gave us Good Earth: Simran Lal and Raul Rai. Like its namesake, it bears a relaxed tropical vibe. Think floaty summer dresses, polka dotted wrap… Continue reading Make room for Nicobar, a new label from the founders of Good Earth
Ekà’s pre-fall collection, a typically minimalist line in shades of indigo and white, is now available at Ogaan, En Inde, and Good Earth stores across India. These monochrome, free-flowing dresses, kurtas, and saris are handwoven in all-natural fabrics: linen, cotton, and khadi. Designer Rina Singh told us, “Ekà is for women who wear fashion to suit their… Continue reading Ekà’s pre-fall collection is out
