8 summer-ready bra tops

Bare shoulders are the new black

10 swimsuits that are so right for summer

#ELLEWardrobeChallenge: 15 days, 15 challenges

Wondering how to style the season’s hottest street style trends? We make it easy – ELLE’s Junior Fashion Stylists, Veronna Parikh and Devika Wahal took a 15 day challenge – here’s what happened. Day 1 Challenge: Double denim Denim is having a major moment, but you already know that! Wear denim on denim and make… Continue reading #ELLEWardrobeChallenge: 15 days, 15 challenges

This is how you prep for that beach vacay

Cotton dress, Rs 1,900, Bhane.com. Silk robe, Rs 12,000, NorBlack NorWhite. Leather sandals, Rs 4,999, Dune. Jersey dress, Rs 3,490, Zara ELLE’s Fashion Editor, Nidhi Jacob shows you how you can prep for summer like a seasoned surfer. DYED & TESTED Trade florals and stripes for tie and dye; the kind of pattern that will help… Continue reading This is how you prep for that beach vacay

M.I.A.’s anthem for H&M

High street major H&M has beat the UN to it and declared World Recycle Week. Between April 18 and 24, the brand will turn its stores worldwide into recycling centres. You can drop off your old clothes and they’ll reuse or repurpose them to make what they call ‘closed-loop’ products, ie clothes that are made… Continue reading M.I.A.’s anthem for H&M

Street style: Lakmé Fashion Week Summer Resort ‘16 Day 5

Street style: Lakmé Fashion Week Summer Resort ‘16 Day 4

Street style: Lakmé Fashion Week Summer Resort ‘16 Day 3

Exclusive: H&M Conscious comes to India!

H&M Conscious is the anti-thesis to fast fashion in the best sense. The line urges a shift towards sustainable fashion, and it’s coincides with the opening of Fashion Forward – 300 years of Fashion at the Musée des Arts Décoratifs (Paris). The H&M design team mined the archives of the museum to reinvent painterly motifs… Continue reading Exclusive: H&M Conscious comes to India!

Pyjamas you can wear long after you’ve rolled out of your bed

Season’s coolest granny fashion

Go behind the scenes with Balmain x H&M

If you’ve been keen to join the #BalmainArmy, your chance is around the corner. The powers that be at Balmain x H&M have just revealed a behind-the-scenes video featuring Olivier Rousteing and supermodel Kendall Jenner busting a move for their new campaign. The soon-to-release video taps street culture, and the subway setting is perfectly in… Continue reading Go behind the scenes with Balmain x H&M

Olivier Rousteing on Balmain x H&M

You can finally take a long, good look at every piece from Balmain’s line for H&M. #HMBalmaination is a lot like the real deal – high shine, glamorously studded outfits and spectacularly ripped dresses. The punchy obi belts and lush velvets are just right to ace the maximal trend everyone’s hot on at the moment. H&M’s… Continue reading Olivier Rousteing on Balmain x H&M

H&M is set to launch in India

Think about how many times you’ve said (or thought) “I want” today. As we ‘like’ Sonam Kapoor’s newest outfit or stalk Kylie Jenner’s walk-in wardrobe on Snapchat, or constantly refresh our Instagram feed to see what’s new every minute, we open ourselves to feeling, more and more, like we simply must possess more things. Buy,… Continue reading H&M is set to launch in India

8 leather jackets to sport right now

Three ways to update your sari

We rounded up three wardrobe basics to give your regular sari a facelift.

Indian classics you can wear to work

10 baby-doll dresses

Shiny, happy pieces to own now

8 bralets to own now

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