15 tastemakers on what you can expect from fashion in 2018

Slogan T-shirts, the end of real fur in luxury and women taking back the power: 2017 was packed with many highlights. So what’s in store for fashion in 2018? If you ask designer duo Shantanu & Nikhil, they believe women will continue to be bold and barrier-breaking in their sartorial sensibilities. Huemn creative director Pranav… Continue reading 15 tastemakers on what you can expect from fashion in 2018

Elle Style Awards 2017: How Pranav Misra & Shyma Shetty built India’s favourite alt-fashion label

It has been a bumper year for some of fashion’s biggest and most interesting players — from star-studded collaborations to breakneck expansion and serendipitous discoveries. Meet the candidates who made 2017 well and truly their own. Pranav Misra and Shyma Shetty, Huemn “It has been a good year, in terms of communicating our alternative brand language,”… Continue reading Elle Style Awards 2017: How Pranav Misra & Shyma Shetty built India’s favourite alt-fashion label

Huemn’s provocative new campaign is breaking taboos about love and sex

Love — the powerful entity that created you, me, and this entire existence — is complicated. Love is relative, and its undercurrent flows through everything we experience, thinks Pranav Mishra, co-founder of HUEMN. The brand’s latest campaign Humans Are Made To Love explores the idea of love and self-love through powerful imagery that will provoke… Continue reading Huemn’s provocative new campaign is breaking taboos about love and sex

The best young labels

Word on the street after the first day of Lakmé Fashion Week? The kids are alright. Bright new stars debuted at the Gen Next show – P.E.L.L.A by Priyanka Ella Lorena Lama picked Zen whites and volume as her running theme; Kanika Goyal mixed roughed-up denim with luxe outerwear; Kaleekal by Alan Alexander Kaleekal went… Continue reading The best young labels

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