Innisfree just launched its first flagship store in Gurugram

If you love beauty and technology, then we’ve got the best news for you. Korean brand Innisfree has just opened a new outpost in Gurugram that gives you a virtual reality experience — now you can explore the clean and pure energy of the Jeju Island, the origin of Innisfree, through a 360 degree viewing angle that supports your… Continue reading Innisfree just launched its first flagship store in Gurugram

Sonam Kapoor’s DIY skin masque will work wonders on your tan

Jetting around the world can do wonders for your Instagram feed, and the exact opposite to your skin. Sonam Kapoor acknowledges that, and resorts to basics to get her skin peppy again. Or that’s what Namrata Soni, her go-to make-up artist, will have you believe. At Innisfree’s beauty masterclass, Soni spilled a few of Sonam’s skincare… Continue reading Sonam Kapoor’s DIY skin masque will work wonders on your tan

Innisfree launches their largest India store in New Delhi

Korean beauty giant Innisfree launches their fifth (and largest!) India store at Select CityWalk Mall in New Delhi. Spread over 548 sq ft, the store houses more than 350 products across skincare, hair, make-up and men’s products. The brand’s country head Mr Doyoul Lee and brand manager Mini Sood Banerjee were all hands on deck,… Continue reading Innisfree launches their largest India store in New Delhi

Innisfree comes to Mumbai

It’s not news that we love a good beauty innovation (especially the ones from Korea) so we were quite excited to visit the Korean beauty brand, Innisfree’s first Mumbai outpost. Choose from their various nature-derived skincare lines (we’re fans of their Super Volcanic Clay Pore Mask) and their make-up collection that includes a cushion foundation… Continue reading Innisfree comes to Mumbai

20 innovative Korean beauty products that will blow your mind

What is skin essence?

Adding another step to your skincare routine is tedious; we barely remember to wear sunscreen everyday. But the Koreans’ love for essence and their to-die-for-skin is making us rethink our strategy (slothfulness). Applied after toner and before moisturiser, it hydrates skin on a cellular level — think quicker skin regeneration. Its light, watery texture provides… Continue reading What is skin essence?

Beauty hacks

Generic selectors
Exact matches only
Search in title
Search in content