Powerhouse ingredient niacinamide has become a buzzword in the beauty industry. If you’re a skincare enthusiast, you’re probably using it even without knowing about it, as most premium quality brands include them as ingredients. If you’re new to this ingredient, here’s why you should include it in your beauty kit. What Is Niacinamide? … Continue reading #ELLEBackToBasics: All You Need To Know About Niacinamide
