From October 10 to 14, visitors cruising through Mumbai’s iconic landmark, the Rajiv Gandhi Sea Link, were greeted with a visual treat. The sea link was illuminated in pink by the Ogaan Cancer Foundation as part of ELLE’s Breast Cancer Campaign, and the resulting vision was astounding, to say the least. This remarkable step was… Continue reading The Rajiv Gandhi Sea Link in Mumbai was illuminated in pink for a beautiful cause
One in 28 women in India are prone to developing breast cancer. But if diagnosed at a timely stage, there is a 99% survival rate. These figures should be enough to convince even the skeptics that early testing is instrumental in the fight against breast cancer. To honour this cause, October is recognised as Breast… Continue reading Here’s how your favourite brands supported the fight against breast cancer
As Breast Cancer Awareness month comes to an end, there is no better moment than the present to reminisce about ELLE’s annual Breast Cancer Campaign event, Illuminations and Window Displays. Leading hotel chains and properties participated in the befitting cause, by illuminating their facades in pink as a symbol of support. The theme continued with… Continue reading These hotels and malls were illuminated in pink to spread awareness about breast cancer
