An obsession with skincare leads to many discoveries, the most exciting of which are brand stories. Building a skincare brand and developing new products from scratch can be a monumental task. It often needs a visionary at the helm and lots of hard work–and Karen Behnke, founder, Juice Beauty, is the perfect example. Launched in… Continue reading In Conversation With Karen Behnke About Her Organic Brand Juice Beauty
Let’s make one thing clear – natural beauty isn’t always sustainable. There is a huge difference, and it has a lot to do with the usage of plastic (and not only the ingredients). Plastic is the paraben of the earth; we know that, but it’s high time to get rid of it from your shelfie.… Continue reading 12 Homegrown Beauty Labels To Know And Shop This Year
Unpopular opinion: our skin needs very little to be healthy. A minimal routine of daily cleansing, regular hydration and weekly exfoliation covers all the basic needs. What makes this routine even more impactful is the right ingredients because what you put on your face will reflect on your skin health. A combination of healthy diet… Continue reading Do you follow the right skin diet?
Over the past few years, the word ‘chemical’ has become the Justin Bieber of the beauty industry—everyone loves to hate on it. You could say this is because we’re turning into conscious consumers, but the thought is largely fueled by the rise of the natural beauty industry. At ELLE we are big supporters of ethical,… Continue reading What natural beauty brands aren’t telling you
