At the Erdem X H&M launch last night, Pernia Qureshi and Esha Gupta showed their love for the brand’s newest designer collaboration by picking two styles from the new line before they even hit the stores. Did we mention both looks are 100 percent adorable for date night? Pernia took the sweetly feminine… Continue reading Esha Gupta and Pernia Qureshi gave us two ways to dress for a date
Pernia Qureshi, the brains behind Pernia’s Pop-Up Shop, has taken a step further to make it simple for shoppers to have instant access to designer clothing. The entrepreneur has now launched an iOS and Android app that simplifies the overall shopping experience. “With over a million visitors on the website every month, our intention was… Continue reading Pernia’s Pop-Up Shop just launched an augmented reality shopping app
When Manish Malhotra calls, all of Bollywood answers. This was evident from the front row at the designer’s Lakmé Fashion Week finale, brimming with half the marquee names from the year’s biggest films. And of course, Jacqueline Fernandez and Aditya Roy Kapoor on the ramp, with Jackie’s daring see through gown proving once again why… Continue reading Jacqueline, Khushi Kapoor and all the celebrities at Manish Malhotra’s Lakmé Fashion Week show
In the five years since its launch, Pernia’s Pop-Up Shop has made a habit of discovering young designers who would go on to become household names. Popular jewellery label Outhouse, day luxe favourite Shift by Nimish Shah and luxury bag brand Sanya V Jain are just a few of the alumni who used the online fashion… Continue reading Pernia’s Pop-Up Shop now allows you to custom-design your own couture
In case you’ve been living in a cave with no internet access, you’ll remember that acclaimed street style photographer Yvan Rodic AKA Facehunter visited India last month. After throwing him a grand ole welcome bash, (catch up over here) we sat back and allowed him to do what he does best. The global street style… Continue reading Global sensation Facehunter captures the sari in 13 stunning photos
Pernia Qureshi is out with her newest collection of clothes for Fall/Winter 2015. She extends her classic style to her line, which has a mix of pastel and jewel-toned floor-skimming dresses and skirts. You’ll find velvet numbers with subtly sexy cut-outs, sheer panels embellished with Swarovski crystals, and neatly placed brooches on a Grecian gowns.… Continue reading Pernia Qureshi launches a new line
Palatial hotel rooms, do-nothing bespoke services, top chefs on speed dial – in this series, ten ladies-in-the-know give us a peek into their luxury black books. Pernia QureshiActor, entrepreneur The chef on my speed dial:Chef Kelvin Cheung from Ellipsis, Bombay. I love his dark chocolate brownies and chocolate chip cookies. For the finest fine jewellery I go… Continue reading Black book: Pernia Qureshi
Most runway shows play out the same. If you’re terribly jaded, the only element of surprise is often just the showstopper. Occasionally, a designer will make you sit up and take note, like Anand Kabra. Who held an intimate, off-site presentation on the 38th floor of Palladium Hotel, Mumbai, where Lakme Fashion Week is currently… Continue reading #ELLEReview: Anand Kabra’s off-site show
