Early in January this year, Payal Pratap found herself grappling with an unfamiliar bout of FOMO (fear of missing out) while looking to name her new diffusion line (it is now called Umbar). It had already taken three months of research and almost 2,000 discarded options to arrive at a shortlist that could “sum up… Continue reading Exclusive: Designer Payal Pratap launches a prêt line, Umbar
