In a step towards material innovation, the Italian luxury brand presented Demetra: an eco-friendly alternative to leather. A product of over two years of in-house research and eco-innovation, Gucci’s new material is the zenith of luxurious quality, durability, softness and scalability. So, what exactly is Demetra? Demetra’s raw materials are composed of bio-based polyurethane made… Continue reading Everything You Need To Know About Gucci’s Vegan Alternative To Leather