The new year comes with it the chance for a fresh start, and a fresh start necessitates new fitness beginnings, and Tata Cliq offers just about the ideal companion for you to kickstart your fitness journey and reclaim your fitness mojo. Hoka One One is a new brand on Tata CLiQ’s platform.
Hoka One One is an athletic shoe brand, founded in France, specifically focused on running shoes. Tata CLiQ, the official brand partner, is launching the brand in India in November. If you’re a fitness enthusiast, these athletic shoes are a must-have addition to your workout wardrobe. Staying true to its mission to inspire people to move, it is launching the brand with a campaign that celebrates the joy of movement. The campaign, in line with the brand’s tagline Time to Fly, will be called ‘Time to celebrate the joy of movement’.
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As part of their campaign, they’ve prepared a series of short videos for their social media platforms that feature actual fitness champions with amazing tales to tell. Sohrab Khushrushahi appears in one of their most recent flicks. One of their recent films stars Sohrab Khushrushahi, the creator of Sohfit, whose extensive clientele includes A-listers like Ranbir Kapoor, Alia Bhatt, and Kiara Advani.
The brand’s shoes are also available on Tata CLiQ Luxury.