The highly anticipated Gemfields presents ELLE Sustainability Awards 2023 in association with Signature Packaged Drinking Water took place on the 26th of April with esteemed A-listers and industry change-makers in fashion, beauty, and lifestyle in attendance. Held at St. Regis, the award show was a glamorous confluence of all things sustainable melded with ELLE’s yearning to further this agenda for a better tomorrow.
At the event was a brand coming in with the same ethos. Schwarzkopf Professional launched the Bonacure range – sustainability and beauty now go hand in hand. The seven categories from the range were very thoughtfully placed in alignment with the very purpose of the event. The crowd was drawn toward the visual representation that brought the brand’s values to life. Mainly, clean beauty and high-performing products are free from nasties and full of promise. The entrance had the Bonacure range on display, showcasing the many benefits of the products.
With a clean formulation and sustainable packaging, this is a range that’s powered by a first-of-its-kind vegan keratin and cell equaliser. This helps in restoring hair structure, inner strength, and natural elasticity close to natural perfection. 97% of the packaging is made out of recyclable plastic and up to 72% less plastic has been used for the caps. The numbers truly tell the story. 267,000 kilos of recycled plastic will be used for the brand’s sustainable packaging. Certainly, the feel-good factor for hairdressers and consumers alike.
The brand’s recently appointed hair muse in India Mira Rajput Kapoor talked about the new range. She says, “I take immense pleasure to be associated with a brand that takes it a notch higher be it with their formulations or innovations without compromising on their products. Schwarzkopf Professional’s Colour Freeze Shampoo has been my first and my most trusted shampoo for my coloured hair. And with their advanced Bonacure Clean performance, the brand has yet again delivered an exceptional formulation backed by Bonacure’s Advanced Technology with a range that caters to all hair types so you can confidently rock that mane’’