Beauty doesn’t have to come at the cost of the environment. With ELLE Sustainability Awards, we are celebrating people who are championing the cause of protecting the planet. And it’s only fitting that a brand like Schwarzkopf Professional. With the relaunch of their most loved range – Bonacure – the brand embraces clean beauty and high-performing products that are free from nasties and full of promise, altering the face of professional haircare for good.
With clean formulation and sustainable packaging, this is a range that’s powered with a first of its kind vegan keratin and cell equaliser restoring hair structure, inner strength and natural elasticity close to natural perfection. 97% of the packaging is made out of recyclable plastic and upto 72% less plastic has been used for the caps. The numbers truly tell the story. 267,000 kilos of recycled plastic will be used for the brand’s sustainable packaging. Certainly the feel good factor for hairdressers and consumers alike.
The brand’s recently appointed hair muse in India Mira Rajput Kapoor talks about the new range. She says, “I take immense pleasure to be associated with a brand that takes it a notch higher be it with their formulations or innovations without compromising on their products. Schwarzkopf’s Colour Freeze Shampoo has been my first and my most trusted shampoo for my coloured hair. And with their advanced Bonacure Clean performance, the brand has yet again delivered an exceptional formulation backed by Bonacure’s Advanced Technology with a range that caters to all hair types so you can confidently rock that mane’’
The seven categories from the range offer a combination of cell equaliser technology and skincare active substances ensuring healthy looking and salon-perfect hair without causing a dent in the environment.
1. Clean Balance – Removes environmental pollutants, residue, impurities & dirt resulting in a fresh hair feeling.
2. Colour Freeze – Formulated for coloured hair, the collection is the 1st vegan color locking system aiming to improve colour radiance and rebalance hair structure.
3. Frizz Away – It provides a 72 hours of anti-frizz effect, smoothes the surface and helps to prevent static, thus resulting in shinier hair.
4. Moisture Kick – A power packed range for normal to dry, brittle or curly hair, the range retains the optimal moisture level and helps prevent dehydration.
5. Repair Rescue – An assortment of products curated for damaged hair instantly reverses 3 years of damage and seals up to 90% of split ends with sealed ends.
6. Volume Boost – Curated for fine hair, the products provide more volume for up to 48 hours of a fuller hair feel.
7. Time Restore – These assortment of products ensure more elasticity, resistance vitality and protection visible signs of ageing.
