Collaborations have been the flavour of the season—the edgier the vision, the aesthetically merrier it gets. Collaborative initiatives are known to celebrate diverse creative expressions with relevant references from pop culture and contemporary flair. These conversations around artistic revelry honouring the passion of style and design are incomplete without the mention of the ingenious endeavours of Vespa. The iconic Italian brand has been a definitive symbol of freedom spurring the imaginations of artists, stylists and designers across the globe.
From the refined elegance of Giorgio Armani, the savoir-faire inspired craft excellence of Christian Dior, to the street-meets-luxe vocabulary of Sean Wotherspoon—Vespa has channelled its unmistakable style through the explosive creativity of these legacy names, to develop exclusive brand collections over the years. Continuing its fervour of dictating trends with innovation and eclecticism, Vespa took it a few notches above with one of the most unexpected and exciting collaborations as a nod to global pop culture.
The internationally acclaimed music star with millions of fans spanning geographical and cultural boundaries, Justin Bieber, got together with Vespa to unveil Justin Bieber X Vespa in 2022– a reimagined version of Vespa, ideated and designed by the singer. The limited edition is all set to make its way to India for the first time. The grand reveal of things doesn’t end there for luxury connoisseurs, as the exclusive version will be available in limited single-digit numbers, making it a one-of-a-kind collector’s edition. Bieber’s love for Vespa stems from his core memory of riding one for the first time in London or Paris. The experience of living an all-encompassing European dream, much like ours, riding a timeless Vespa with the winds flying through his hair—instilled a sense of freedom in his mind and heart.
The pop star extends his love to the must-have accessory for the road by designing a glamorous and timeless version that reflects his creativity whenever he dreams up something unique destined to become an inspiration. “Being able to express myself, whether through art, music, visuals, or aesthetics, being able to create something from nothing – it’s a part of me. Ultimately the goal in creating and designing is always to put your unique spin on things,” Bieber said.
DESIGNED TO CELEBRATE STYLE
The all-new Vespa brings Vespa’s vibe and Justin’s beats into the foreground to create another legacy addition. The wildly popular, sporty aesthetic gets a new luxurious monochrome upgrade, emblematic of the singer’s style and sartorial expression. The pearly Bianco white colour, selected by Bieber, takes on all the elements of the new Vespa: from the saddle, the grips to the spokes of the rim.
The graphic flame element highlighting Bieber’s signature and stretching across the lower body of the scooter lends a unique design vocabulary without distracting from Vespa’s timeless silhouette. The brand logo and the flames were added in tone-on-tone white, adding the singer’s spin on the design to embody the creative drive, vibrancy and vigour—the values echoed by both Bieber and Vespa. With time-honoured elevated details boasting distinct character and environment-centric technological advances, the redefined Vespa checks all the boxes of the cool quotient, making it every collector’s must-have accessory.
Photographer: Soujit Das; Fashion Assistant: Komal Shetty (Styling); Model: Riddhi Khakhar (Inega); Hair And Make-up: Riya Sheth; Bookings Editor: Aliza Fatma; Assisted By: Jade Christina (Styling); Reeya Bhadekar (Make-up); Nirja Shah (Bookings); Production: Cutloose Productions
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