Dance is the most natural and universal form of expression. And if you’ve been on the Internet lately, you know that the Jerusalem Dance Challenge has taken over. Originating in 2020, this challenge has been accepted and beautifully expressed by people of all cultures, across the world. Although widespread, this enthusiasm hasn’t hit India as yet.
Fabindia has used the song’s melodies to create a campaign called The Global Dance Challenge, and it involves students and barter collaborations. Video submissions are invited from the entire community, as we’re a group that loves to dance!
Here’s why you should participate in the campaign – the top three winners of will be awarded gift vouchers worth Rs 25,000, Rs 15,000 and Rs 10,000!
Here are the simple steps to participate in the campaign:
- Upload your dance video on Instagram and tag @fabindiaofficial. Use the hashtags #Globaldancechallenge #Fabdancechallenge
- Follow @fabindiaofficial
- Invite your friends to participate
- Keep your fingers crossed!