The New-Age Brides Of India Are Ready To Show The Way


It’s time to break free from the shackles of old traditions and embrace the unstoppable force of the new-age Indian bride – a fierce showrunner who refuses to play by anyone else’s rules. Picture this: a stunning bride, glowing in her magnificent wedding dress, with an aura that could light up the night sky. But here’s the thing – her beauty is not just skin deep. It goes far beyond the surface. It stems from her unwavering spirit, her unapologetic confidence, and her relentless pursuit of her dreams. And guess what? The #ShowTheWay Campaign by Malabar Gold and Diamonds celebrates precisely that. It’s all about honouring and applauding these extraordinary modern brides, who are not merely showstoppers but visionaries and trailblazers who fearlessly carve their own paths.

While the brand’s exquisite jewellery collections have long been synonymous with capturing the timeless allure of Indian weddings, their latest campaign transcends mere glamour. And as if to amplify this message, the campaign proudly welcomes the dynamo of talent – Alia Bhatt as their new ambassador.

Their recent ‘Brides of India’ ad features Alia and the ever-charming Anil Kapoor with 14 stunning Brides of India hailing from different cultures. If you haven’t seen it, watch it here. And when you do, you’ll know what we’re talking about when we say that this ad is a kaleidoscope of beauty, with each of the brides flaunting magnificent traditional wedding attires adorned by jewels as precious as their smiles. From sassy dance moves to infectious laughter and even a conference call with colleagues, this ad perfectly encapsulates the modern brides as confident orchestrators, leading their own narrative and revelling in each precious moment of their special day.

Just as shown in the ad, every bride is unique and deserves to feel like an absolute queen on her special day. And you know what? The right jewellery has the power to transform her into a dazzling goddess who feels precious and empowered from the inside out. So, if you’ve been on the lookout for that perfect bridal jewellery that will make you feel like a million bucks, you now know where to go. 

Malabar’s bridal jewellery collection surpasses even the wildest dreams and visions of every Indian bride. Trust us, you don’t want to miss out on this incredible showcase of 14 stunning brides who have adorned themselves with Malabar’s exquisite creations, we promise the scroll will be worth it. 


The Bejeweled Bride exudes a luminous aura of elegance and refinement. Elevating her radiance is the exquisite Polki jewellery collection.


The Showstopper Bride is a vision of beauty, captivating all with her panache and style. She outshines with her exquisite diamond jewellery, specially designed to make her feel like a true queen.


The Enchanting Bride’s beauty is truly mesmerizing, and her gemstone jewellery only enhances her spellbinding allure. 


The Trendsetter Bride is a modern-day diva who embodies fearlessness and confidence. The Divine jewellery collection compliments her look to the T


She dazzles in the spotlight, radiating sophistication and grace on her special day. The Diamond Bride collection she is wearing is a testament to her impeccable style and effortless charm.


The Regal Bride commands attention with her graceful sophistication, and the Ethnix jewellery collection is tailor-made to help her realize her dreams and make her look truly regal.


The elegant Bride is a gorgeous sight of grace and poise, emanating an aura of delicate beauty and the Divine jewellery collection completes her look adding sublime elegance with an extra touch of class.


The Marathi bride is a true symbol of imperial elegance. With her stunning ‘Saaj’, the exquisite ‘Thushi’ necklace, precious stone-encrusted Nath, and mundavalya, she looks majestic and like royalty on her special day.


The Tamilian bride is a stunning sight to behold with timeless elegance that is only matched by her pride in her cultural heritage. Adorned with stunning jewellery that celebrates her roots, she is a true vision of beauty on her wedding day. 


The Odiya bride is a beguiling view of a timeless allure steeped in cultural heritage. Adorned in resplendent sarees and intricate gold jewellery, she radiates an otherworldly elegance that is simply breathtaking.


The Punjabi bride is the manifestation of poise and allure. The Ethnix jewellery adds the perfect finishing touch to her splendid ensemble, infusing her bridal look with a touch of evergreen charm.


The Gujarati bride is the epitome of eternal charm and cultural opulence, dazzling onlookers with her regal splendour. Her bridal jewellery is a true testament to the heritage of this vibrant Indian state.


The Bengali bride is an ethereal beauty, lustrous in her rich red saree adorned with exquisite gold jewellery. With every delicate detail and filigree work on her jewellery, she embodies the grandeur and magnificence of Bengal’s rich cultural heritage. 


The Bihari bride emanates a natural beauty that is simply breathtaking. Her elaborate gold jewellery, crafted to perfection, is an essential part of her bridal look, symbolizing the rich cultural legacy of Bihar. 

Malabar has it all, waiting for you to adorn with pride and dazzle your way down the aisle! Their exquisite collections celebrate the new-age Indian bride who’s ready to reclaim her wedding day in style and #ShowTheWay to us all!

Know more about their bridal collection here or even better visit the nearest Malabar Gold and Diamond stores to try them on. We’ve heard that when it comes to trying out their jewellery, love at first sight is very much possible!

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