The Ordinary Launches Its Viral Pink Serum in India & We Tried It First

The Ordinary

I have my loyalties towards The Ordinary; it’s my safe space when it comes to using actives for skin care. The brand gets it right, almost always, and so, it enjoys that ‘viral’ status on social media often. If you thought its AHA BHA Peeling Solution and Glycolic Acid were last from the range to cause a stir in the industry, we have good news for you.

The latest one to be added to the list is The Ordinary’s Soothing & Barrier Support Serum. Finally providing an answer for the biggest skincare movement, barrier support, the serum promises to help build the compromised barrier. 


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Ingredients That Make A Difference

No chemical equations for you to solve here, but in simple words, the serum has lipids that are primarily ceramides. For beginners, ceramides are what make the foundation of healthy, well-nourished skin and are naturally found in the skin. However, with age and the impact of external aggressors, their production slows down causing dryness, itchiness and inflammation.

That’s when we need to infuse them externally by using ceramide-based skincare products.

Well, you might second doubt this beauty editor for getting excited about a serum with ceramides because that’s nothing new. So, here’s what made a cut for me–vitamin B12. While you all may be aware of the benefits of vitamins A and E in skincare, B12 often gets a stepchild treatment. However, various studies have shown that its topical usage can save the skin from dryness and inflammation.


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Apart from these, Soothing & Barrier Support Serum also have Gallic acid–a plant-based antioxidant that protects against pollution and UV rays. Also, let’s credit the brand’s science-backed approach combining these ingredients with niacinamide and centella asiatica that calm and soothe the skin.

Is The Ordinary Soothing & Support Pink Serum Worth Trying?

I used the serum every day for three weeks in my AM routine after washing my face and before applying the moisturiser. While I didn’t expect it to work magically, I am impressed with how it made my skin feel. Think of owning a product that promises to lock in moisture leaving it feeling healthy and cared for.

Now, one may think how it is different from other barrier-building products. This is specifically for those with oily and combination skin types who can afford to layer multiple products with a rich texture and concentrated ingredients. It’s an emulsion that is lighter than a moisturiser but heavier than a serum.

The Ordinary

With combination skin type, it became a part of my existing routine quite seamlessly and after using it for three weeks, my skin feels softer and smoother. What may not work for a few people is its fragrance which is peculiar but not pungent. Though it dissipates quickly, if you are someone who equates skin care to good-smelling and sense-soothing products, this may not be a quick winner.

Now to answer the question above, is it worth investing in the product? The answer is yes! Though it may not sound like a ground-breaking formula, it is a product for those with oily, sensitive, and combination skin types with dehydrated skin. This serum can help you understand that less is more and that hydration is a must to avoid putting sebum production in overdrive.

If this article interests you, also read:

Experts Discuss What The Term Skin Barrier Means And How To Strengthen It


ELLE Exclusive: The Ordinary Expands Its Cleanser Category With The Launch Of Glucoside Foaming Cleanser

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