Women athletes are taking over the world of sports and fitness, and we are inspired by them inspiring us to push ourselves and our limits too! This is ourMost of us hope and try to keep up in the journey of fitness and an active lifestyle while tackling the everyday chaos. Whether you are sporty or dread hitting the running track (like me), we know how you can find your motivation and a perfect partner in the long run (pun intended). Did you already guess? Yes, adidas is back at it again with their brand-new ULTRABOOST 22.
In December 2021, the brand unveiled the latest additions to its iconic Ultraboost franchise, living up to the commitment of enabling women with the power to create their own possibilities. This quest has led them to take their shoe game a notch up, UB22 is the perfect shoe soulmate for female feet. The brand brought in its all-women team up to the task, who worked with their community of runners and testers, using an online anatomy database of 1.2 million foot scans for a 360-degree female fit improvement to give us this masterpiece.
And if you know the 3 Stripes as well as we do, you don’t even have to question the look, style, and comfort, see it for yourself…
Why is it the perfect fit for your feet?
New and improved 360 – degree secure fit
Picking up the signature S curve from Ultraboost 21, the UB22 has only built up from the insights on the female anatomical database. It has a narrower heel profile & lower instep curve for a sock-like fit. So, no more heel slips and blisters after your feel-good run. You can bid farewell to the over-pronation problem too with the tweaked outsole and soft cushioning in your shoes. The new design gives you a secure fit around your Achilles tendon, which is best suited for your locked-in long runs.
More energy return
UB22 comes with 4% more energy return than its predecessor with great responsiveness and bounce, thanks to its boost midsole and precisely designed outsole. With the newly evolved torsion system – its Linear Energy Push (LEP) works seamlessly to take your feet on a zealous ride.
Checks the sustainability box
No surprises here, the brand is well-known for its groundbreaking innovations in-line with its sustainable ambitions. The refined PRIMEKNIT and forged zones are made with high-performance yarn which contains at least 50% Parley Ocean Plastic and the rest of it is recycled polyester. So, the run will not just be good for your body but also for the environment. Who doesn’t like to be eco-conscious these days, right?
This new catch definitely gets our vote!
As women, we’ve had our unfair share of struggles and adjustments that can be demotivating, as a result, some of us may have taken a step back. But why compromise? We’ve finally met our match, a shoe that provides comfort, balance, and stability to carry us to the finish line.
The 3 Stripes also partnered with the international charity White Ribbon during their new launch, addressing male violence against women to spread awareness and education about women’s safety whilst running. They will be co-creating be-spoke education programs to drive a strong impact globally.
The Ultraboost remains unique as ever with its UB22, which was specifically created with the brand’s vision of supporting the female running community and giving them ‘the’ shoe for their running goals.
And as with every other adidas shoe, this new series was a total show-stealer. They launched it first in gorgeous Mauve color last year, and the newer range is now available in a perfect blend of Flash Orange, Cloud White & Turbo. The Ultraboost line is legendary and UB22 only adds to that. These classics are priced at 17,999 INR and they are up for grabs in your nearest adidas showrooms and on their official online website.
